Loyalty software in Spain: what to require
Resources · Country
Loyalty software for a company in Spain has to run a points or rewards program with card and Bizum payments, comply with the GDPR, and often operate across several countries. Qurable is a loyalty platform built in Latin America, with programs in production in more than 6 markets across the region.
- StorePOS and card terminal
- CardReward at payment
- BizumMobile payment
One base
- EcommerceWeb and app
- Several countriesLiability by currency
- GDPRConsent by channel
- < 50 msRecognizes the member
- ~150 msDecides the reward
- < 1 sRecords the purchase
Qurable in the region
Fuel, quick-service restaurant, airline, and retail programs already run on Qurable in Latin America.
MostaClub launched in three countries at once, TRIBU reached production in 45 days, and SKY Plus has more than 70 partnerships. Figures come from the published case studies.
- 6+Markets with programs in productionIn Latin America
- 3 countriesIn a single launchMostaClub: Argentina, Uruguay, and Paraguay
- 45 daysTo productionTRIBU, by Grupo Dabra
- 1.7M+Active usersSKY Plus, by SKY Airline
Key takeaways
- In Spain, the reward has to be decided at card payment or in ecommerce, and the program has to work alongside Bizum.
- The GDPR requires a legal basis for each use of data, only the data you need, and the right to erasure with traceability.
- Qurable is a platform built in Latin America, with programs in more than 6 markets in the region: it fits companies that operate in Spain and Latin America.
The options
What is the best loyalty software in Spain?
It depends on the size of the business: a merchant usually picks tools like LoyaltyAI, Foodlus, BonusQR, or Square, while a large company evaluates enterprise platforms like Comarch, Antavo, Talon.One, or Qurable. What decides it is whether the reward is resolved at payment, whether liability in euros is visible in real time, and whether it complies with the GDPR.
| Platforms | What to ask them | |
|---|---|---|
| Global enterprise | Comarch, Open Loyalty, Antavo, Capillary, Talon.One | Who implements and supports it in Spain, during which hours, and which POS systems, payment gateways, and ecommerce platforms are already integrated |
| Enterprise, built in Latin America | Qurable | Whether it covers Spain and Latin America in one program, with liability by currency and country, and who supports you during your business hours |
| Loyalty modules of CRM suites | Salesforce Loyalty Management, SAP Emarsys | Whether the points ledger and the liability in euros are built in or have to be built |
| Tools for merchants | LoyaltyAI, Foodlus, BonusQR, Square | Whether it supports several brands, millions of customers, several countries, and enterprise integrations |
An indicative list, in no particular order, built from the platforms that most often appear in searches and evaluations in Spain.
The Spanish market
What a loyalty program has to handle in Spain.
In Spain, cards, mobile payments, and Bizum coexist, and the GDPR sets clear rules on customer data. That defines what to require from the software.
Cards and mobile payments
A large share of purchases is paid by card, physical or mobile. The reward has to be decided inside the authorization, not days later in an email.
Bizum
Bizum is part of everyday payments between people and at many online stores. Ask to see how the software records the purchase when payment comes through Bizum.
GDPR and LOPDGDD
A legal basis for each use of data, clear information for the customer, data minimization, and the right to erasure, with the Spanish Data Protection Agency (AEPD) as the supervisory authority.
Several countries
Many Spanish companies also operate in Portugal or Latin America. One program has to track liability by currency and by country.
Partners
Partner programs, like the airlines' Avios programs, show the value of bringing brands together. Every partner transaction has to record each party's contribution.
POS and ecommerce
Integration with the POS and ecommerce systems the chain already uses, and sales that keep going even if the loyalty system doesn't respond.
What to require
The questions to choose software in Spain.
Before you choose, ask the vendor to show you each of these in production, not in a slide deck.
| Requirement | What to look for |
|---|---|
| Is liability in euros visible in real time? | Liability by store, campaign, country, and expiration, without waiting for the month-end close. |
| Can the point value change without development? | Spend-based rules and earn and burn rates you can edit from the console, with effective dates. |
| Is the reward decided inside the payment? | Discount, cashback, or points in the card authorization, in milliseconds. |
| What happens when the customer pays with Bizum? | Ask to see in production how it records the purchase and grants the reward when payment comes through Bizum. |
| Does it record consent by purpose and by channel? | Date, source, and version of the accepted text, and erasure of personal data with an audit trail. |
| Where is the data hosted? | Hosting region, data processors, and, for any transfers outside the European Economic Area, which safeguards apply. |
| Does it handle several currencies in one program? | Liability by currency and country, with rules and rewards per market on one customer base. |
| What happens if it goes down? | Sales aren't blocked: earning is queued and recorded when the system is back. |
| Does it have programs in production at a volume like yours? | Clients you can call, in your industry or one with a similar volume. |
| Who implements and supports it? | An in-house team that knows the product, available during your business hours, with time to production measured in months, not years. |
Case studies in the region
Programs that already run on Qurable in Latin America.
Quick-service restaurants, airlines, retail, and payments: real programs in other markets in the region, with the results we publish. Use them as a reference for a program in Spain that also operates in Latin America.
Quick-service restaurants
MostaClub, by Mostaza
Launched simultaneously in Argentina, Uruguay, and Paraguay, integrated with a new app and ecommerce, with payment built into the experience.
- Reach
- Three countries in a single launch.
Airline
SKY Plus, by SKY Airline
Points, missions, three tiers, and more than 70 partnerships, with a real-time Sabre integration.
- Result
- More than 1.7 million active users.
Multi-brand retail
TRIBU, by Grupo Dabra
One program and one customer base for Dexter, Moov, and Stock Center, in store and online, with a partner ecosystem.
- Result
- More than 1 million members in the first year and 45 days to production.
Payments
Cashback at payment
Pomelo, Santander Perú, Banisi, and Konfío deliver cashback at the point of payment with Qurable.
- Status
- In production.
With Qurable
Your loyalty program, decided at payment.
Qurable recognizes the member, decides the reward, and records the purchase while the payment is authorized, with liability in euros always visible.
Recognizes the member at checkout
With a QR code that changes every 30 seconds or an Apple Wallet or Google Wallet pass, in under 50 ms (p95, server-side).
See member dataReward inside the payment
Discount, cashback, or points decided in ~150 ms inside the authorization, with the card and the chain's POS.
See loyalty at paymentLiability in euros, in real time
A double-entry ledger with liability by currency, country, store, and expiration, plus each partner's contribution to co-funded promotions.
See the points ledgerSecurity and data
ISO 27001 certified, with consent by channel, pseudonymized identity, and deletion of personal data with an audit trail.
See the platform
Questions
What people ask about loyalty in Spain.
For marketing, loyalty, technology, and finance teams at companies operating in Spain.
It depends on the size of the business: tools like LoyaltyAI, Foodlus, BonusQR, or Square are usually enough for a merchant or restaurant, while a large company evaluates enterprise platforms like Comarch, Antavo, Talon.One, or Qurable. Qurable fits if you need to decide the reward inside the payment in ~150 ms, see liability by currency and country in real time, and run one program across Spain and Latin America.
Its published case studies are from Latin America: Shell Box and ON by Axion Energy in Argentina; Mostaza's MostaClub in Argentina, Uruguay, and Paraguay; SKY Airline's SKY Plus; and Grupo Dabra's TRIBU. Cashback at payment is in production with Pomelo, Santander Perú, Banisi, and Konfío.
A legal basis for each use of data, clear information for the customer, only the data the program needs, and the ability for customers to exercise their rights, such as erasure. This isn't legal advice: your legal team defines the processing.
With cards, Qurable decides the reward inside the authorization, in ~150 ms. With Bizum or other methods, your system reports the purchase through the API once the payment is confirmed, and Qurable records the points or the reward at that point.
Yes. Qurable tracks liability in real time by currency and by country in a double-entry ledger. Mostaza's MostaClub launched as one program in Argentina, Uruguay, and Paraguay.
The pilot goes live in 1 to 3 months, whether you migrate an existing program or start from scratch, and Qurable's team runs the implementation. Grupo Dabra's TRIBU reached production in 45 days.
Last reviewed
Further reading
Keep reading about your program in Spain.
The guides for evaluating loyalty software and a European reference program.
- ResourceRFI, RFP, and RFQ checklist
What to ask at each stage of the purchase.
- ResourcePoints liability
How it's calculated and why finance wants it in real time.
- ResourceIberia Club and Avios
How a program wins with partners that buy its currency.
- ResourceEnterprise loyalty in Latin America
What to require to run one program across countries.
- Case studyMostaClub case study, by Mostaza
One program in three countries, launched at once.
Does your program run in Spain?
In a 45-minute technical session, we show you how Qurable would decide the reward in your payment flow and track your liability in euros and other currencies.