[ 01 ]
Promotions everyone gets
The shelf discount goes to anyone at the register. Without knowing who buys, you can’t tell whether the promotion brought a new visit or gave away margin to someone who was buying anyway.
Supermarket and Grocery Loyalty ProgramPromotions for everyone don’t build customers. Member discounts do.
With Qurable, your grocery loyalty program identifies the member at the register, in the app and online, and decides at payment the discount, coupon or points that apply. Supplier brands can pay part of each promotion, with their contribution recorded.
Qurable in production
- 18M members In programs running on Qurable
- < 50 ms identification at the register p95, server-side
- ~150 ms reward decision Before the receipt closes
- 1 to 3 months to a pilot in production On your POS and ecommerce
The grocery problem
High volume, few identified customers.
A supermarket sells to thousands of people every day without knowing who they are: promotions cost the same for everyone and purchase data never turns into a relationship.
[ 02 ]
Coupons nobody chose
Flyers and coupons that are the same for everyone: the shopper buying diapers gets the dog food deal. Without purchase history there’s no way to give each person what they need.
[ 03 ]
Suppliers pay without seeing results
Supplier brands fund promotions, but the close is done in spreadsheets and nobody can show who got each dollar or what purchase it generated.
With Qurable
Every purchase identified at the register, in the app and online.
The discount, for your members, decided at payment.
The supplier’s share, recorded per campaign.
How Qurable solves it
From a discount for everyone to a reward for your customer.
Three pieces that plug into your POS and ecommerce, without changing the register system.
[ 01 ] Member discounts
A reason to identify on every purchase
~150 ms to pick the reward before the receipt closes
- The member identifies with a QR code that changes every 30 seconds or with their wallet pass
- Discount, coupon or points based on the customer, the basket and the payment method
- If the service doesn’t respond, the sale still goes through
[ 02 ] Personalized coupons
The promotion that fits each customer
7 days of real data to simulate each campaign before launch
- Audiences based on purchase behavior
- Coupons by day and time slot, with a cap and budget per campaign
- Single-use QR coupon validated at the POS
[ 03 ] Supplier promotions
Brands pay their share and see it
50% for example, the share of the promotion the supplier brand pays
- Co-funded promotions with each party’s percentage
- Each supplier’s contribution recorded per campaign
- Qurable calculates the contribution and prepares the close; it doesn’t move funds
What the leaders do
Ideas from large supermarket chains, and how Qurable builds them.
Five moves from the programs of large supermarket chains, based on their public data, and the Qurable piece that handles each one. They are not Qurable customers.
[ 01 ]
84% of that chain’s UK sales are made with the program
A price that makes customers identify themselves
The UK’s largest supermarket chain offers thousands of member-only prices every week, and almost all of its sales are made with the program card.
In Qurable, the member discount is decided at payment, with the customer identified by QR or wallet pass.
[ 02 ]
10M customers with personalized challenges at that chain
Personalized challenges instead of flyers
The same chain gives personalized challenges to 10 million customers.
In Qurable: missions and journeys based on purchase behavior, with each reward and its cost recorded.
[ 03 ]
2× monthly member visits in that chain’s pilot
Cashback that moves between formats
A supermarket chain in Brazil unified the program of its two banners, with cashback usable in either; in the pilot, members’ visits went from 1.9 to more than 4 a month.
In Qurable, several brands share one program and one balance, with liability by brand and by store.
[ 04 ]
+33% growth in the advertising that retailer sells to suppliers (quarter to October 2025)
Supplier brands pay for the promotion
The world’s largest retailer sells advertising to supplier brands based on its customer data, and that business grows at double digits.
In Qurable, supplier brands co-fund promotions and each one’s contribution is recorded per campaign.
[ 05 ]
18,017 partner brands in that chain’s program
A network of partner brands
A Colombian chain has more than 18,000 partner brands in its program and 8 million customers with consented data.
In Qurable: brand partnerships from the console, with a cost split each partner accepts.
02 / 05
Sources (accessed 16/10/2026): Preliminary results 2024/25 (FCA), 10/04/2025 · Mercado&Consumo, 03/07/2026 · Earnings release FY26 Q3, 20/11/2025 · 4Q25 results presentation (Spanish), 26/02/2026
What it looks like
From the receipt to the customer, from the customer to the next purchase.
Qurable recognizes the member by QR, wallet pass or online session, and merges their purchases into one profile your team manages in Qurable Manager.
< 50 ms identification, p95
Register · Member identified
Example- Identification
- Dynamic QR
- Basket
- $48,200
- Payment method
- Debit
- Reward picked
- 10% on fresh produce
- [ 01 ]
Identify
Member QR
- [ 02 ]
Decide
Best available reward
- [ 03 ]
Record
Points and contribution on the ledger
With the member identified, the basket and the payment method, Qurable picks the discount, coupon or points that apply. If the service doesn’t respond, the sale still goes through.
~150 ms the full decision
Promotion · With supplier
Example- Promotion
- 2-for-1 coffee
- Supermarket share
- 50%
- Brand share
- 50%
- Cap
- 5,000 redemptions
Each promotion carries the percentage the supermarket pays and the percentage the supplier brand pays, and each contribution is recorded per campaign.
Coupons · Breakfast
ExampleActive campaign
Coupons redeemed
38%- Audience
- Valid
You describe the campaign, AI builds the rule, audience and coupons on your catalog, you simulate it on the last 7 days of real data and approve it.
7 days of data to simulate
AI Campaign Agent
Example- Request
- Win back shoppers who stopped buying fresh produce
- Audience
- No fresh produce purchases in 30 days
- Reward
- 15% coupon
- Simulation
- Last 7 days
Questions
What supermarkets ask.
Identification at the register, coupons, suppliers and sales continuity.
It’s a program that identifies the customer at the register, in the app and online and rewards them for buying: member discounts, personalized coupons and points. The goal is to give every purchase a name, so promotions reach the right people instead of everyone.
With a QR code that changes every 30 seconds or with their Apple Wallet or Google Wallet pass. Qurable recognizes them in under 50 ms (p95, server-side) and decides the reward before the receipt closes.
Yes. Qurable integrates by API and is already live with clients on POS systems such as Napse (TOTVS) and ecommerce such as VTEX. The register system doesn’t change: Qurable decides the reward and the register applies it.
Yes. A promotion can be paid by the supermarket and one or more supplier brands at an agreed split, and each one’s contribution is recorded per campaign. Qurable doesn’t move funds: it calculates each contribution and leaves it ready for the close.
The sale still goes through and points are credited when the service is back. Redeeming points does require a connection.
They make identifying worthwhile: at the UK’s largest supermarket chain, 84% of sales are made with the program. They use member prices, personalized challenges, cashback across formats and supplier-funded promotions. The same pieces can be built on Qurable.
Related guides
All resources- ConceptMerchant-funded cashback
Merchant-funded cashback is paid, fully or in part, by the merchant of the purchase.
- IndustryMulti-brand loyalty
A multi-brand program recognizes the same customer across all of a group's brands.
- FinancePoint value
Every point has two values: what it costs the company to deliver and what the member perceives.
No commitment · 45-minute session
Give every purchase a name.
We’ll show you how Qurable identifies the member at your register and decides the reward at payment. Pilot in production in 1 to 3 months.