[ 01 ]
Few flights, little relationship
If the program only activates with a flight, the member goes months without contact. Miles pile up, but the relationship cools between trips.
Airline loyalty platformMore activity between flights, more value in every purchase.
Qurable is a layer on top of your program core and your PSS: points plus cash at checkout, partners through a single API, missions between flights and a wallet with your own card. No migration needed to start.
An airline program running on Qurable
- 1.7M+ active members SKY Plus, by SKY Airline
- 70+ partnerships SKY Plus, by SKY Airline
- 210K flights processed per month SKY Plus, by SKY Airline
- 18M members In programs running on Qurable
The problem
Members fly a few times a year. The program can't wait for the next flight.
Months go by between trips. If the program only wakes up when the member flies, the relationship cools down, partners take long to join and miles sit idle in the account.
[ 02 ]
Every partner, a custom project
Banks, hotels, car rentals and retailers: each new partner is a different integration. The ecosystem grows slowly, and so do mile sales to partners.
[ 03 ]
Miles don't fit everyday life
Members can't combine miles and cash at checkout. The balance sits idle and unused liability grows.
With Qurable
Members earn and redeem between flights, with everyday partners.
Every partner connects through a single API, with no custom project.
Miles and cash in the same checkout, decided in ~150 ms.
The business model
The programs that earn the most sell miles to partners.
In the largest programs, much of the revenue doesn't come from flying: it comes from banks and retailers buying miles to reward their own customers. Two case studies with public figures show it; neither is a Qurable client.
[ 01 ] Co-branded card
Delta and American Express
$8.2B paid by American Express to Delta in 2025
- Delta expects to reach about $10B a year
- Card spend counts toward member status
- The American Express agreement runs through 2029
[ 02 ] Partner coalition
IAG and its Avios
80%+ of IAG's loyalty revenue comes from partners buying Avios
- Two thirds of that revenue comes from financial services
- Avios work across British Airways, Iberia, Aer Lingus, Vueling and Qatar Airways, among others
- IAG Loyalty made €548M in operating profit in 2025
The four levers
Where an airline program earns value between flights.
The same four levers show up in the world's largest programs. With Qurable you switch them on over the program you already run, one at a time.
- [ 01 ]
Selling miles to partners
Banks, hotels and retailers buy miles to reward their customers. Every partner that connects is new revenue for the program.
1 API to connect every partner
- [ 02 ]
Frequency between flights
Missions, challenges and milestone rewards with everyday partners keep members active when they're not traveling.
< 1 week to launch a game or a mission
- [ 03 ]
Ancillary revenue
Points plus cash to pay for bags, seats and upgrades at checkout, decided inside the payment.
~150 ms decision inside the payment
- [ 04 ]
Data and personalization
Flights, partner purchases and redemptions in one profile. The engine picks the benefit for each member based on rules, history and context.
17.3M journeys on a peak day
How Qurable solves it
Five fronts on top of the core and the PSS you already run.
Members pay for the ticket, a bag or a seat with miles, cash or both. Authorize, capture and reverse, with every movement in the ledger.
~150 ms decision inside the payment
Checkout · Pay with miles
Live- Fare
- USD 420
- Miles applied
- 18,000
- Cash balance
- USD 240
- Status
- Authorized
- [ 01 ]
Authorize
The member's miles are held
- [ 02 ]
Capture
Confirmed when the ticket is issued
- [ 03 ]
Reverse
Back to the account if canceled
Banks, hotels, car rentals and retailers connect through a single API to award and redeem miles. The airline approves which partners appear and every transaction is reconciled.
1 API for every partner
Partners · Today
LiveBankHotelCarsRetail
- Bank · card purchase +1,200
- Hotel · 2 nights +800
- Cars · redemption −3,500
- Grocery · purchase +150
Partner challenges between flights and rewards of choice: at each milestone, the member picks the prize. Launching a new game takes less than a week.
< 1 week to launch a game
Mission · Between flights
ActiveMission of the month
3 partner purchases
2 / 3Milestone reached: pick your reward
- Business class upgrade
- Extra bag
- Lounge access
The engine picks the benefit for each member based on flights, purchases and redemptions. The copilot drafts the campaign, your team approves it and it goes out through your channels or a webhook.
17.3M journeys on a peak day
Campaign · Draft
Awaiting approval- Audience
- No flight in 90 days
- Benefit
- Double miles with partners
- Channel
- Your channels or webhook
- Approval
- Loyalty team
A wallet holding the member's miles and a card with the airline's brand. Qurable handles issuance, processing and compliance: the airline doesn't need to become an issuer.
Member wallet
LiveYour airline
Member
Gold
Next tier 4,000 miles
- Grocery purchase +120
- Bag paid with miles −2,000
Questions
What airlines ask us.
How Qurable fits your program, partners, your own card, security and scale.
Miles with tiers, partners to earn and redeem with, points plus cash at checkout, real-time integration with the reservation system and a ledger that shows the miles liability at all times.
No. Qurable works as a layer on top of your program core and your PSS, with REST APIs, a sandbox, a Node and TypeScript library and webhooks. You start with one front, such as points plus cash at checkout, and add the rest in stages.
With three scenarios in order: first, checkout with points plus cash and missions between flights; then the partner ecosystem connected through a single API; finally the wallet and your own card. Each stage goes live and is measured before the next one.
No. Qurable handles issuance, processing and compliance for the wallet and the airline-branded card, and card purchases credit miles to the program.
When members reach a milestone, such as a number of partner purchases or tier miles, they pick their reward from the options the airline defines: an upgrade, an extra bag or lounge access.
Yes. SKY Airline's SKY Plus program runs on Qurable with real-time, two-way Sabre integration: more than 1.7 million active members, 210,000 flights processed per month and more than 70 partnerships.
With a dedicated anti-fraud service, with device fingerprinting and account-ring detection, plus ledger controls: velocity limits, idempotency, two-person approval and value recovery.
Yes. Qurable runs on AWS and can be purchased through AWS Marketplace, counting toward the airline's existing AWS consumption commitment.
Related guides
All resources- AirlinesAirline loyalty program
The largest airline programs make more selling miles to banks and retailers than from flying: American Express paid Delta $8.2 billion in 2025.
- Case studyDelta SkyMiles
American Express paid Delta $8.2 billion in 2025 for the co-branded card, and Delta expects to reach about $10 billion a year.
- Case studyIberia Club and Avios
IAG Loyalty made €548 million in operating profit in 2025; more than 80% of its revenue comes from partners buying Avios.
The airline program guides are case study notes based on public information: Delta, American Airlines, Emirates, IAG, LATAM and Aeroméxico are not Qurable clients.
No commitment · 30-minute demo
See it running on your program.
In 30 minutes we show you two flows in the sandbox: points plus cash at checkout and a partner crediting miles. On top of your core and your PSS, with no migration.