[ 01 ]
One customer, three profiles
The same customer becomes three different people in the app, on the web and in store. Points don’t travel with them, their size and favorite brand get lost, and the program fragments.
Fashion and Sportswear Loyalty ProgramThe same customer in store, in the app and online. One program for all your brands.
With Qurable, your fashion and sportswear loyalty program connects each customer in store, in the app and online, decides the reward at payment and brings several brands into one program under your identity. TRIBU, from Grupo Dabra, runs on Qurable with Dexter, Moov and Stock Center.
TRIBU, by Grupo Dabra, runs on Qurable
- 45 days to full production TRIBU case
- 3 brands in one program Dexter, Moov and Stock Center
- ~150 ms benefit decision At the POS, online or in the app
- 18M members In programs running on Qurable
Fashion and sportswear brands that use Qurable
The fashion and sportswear problem
Channels without identity, brands that don’t talk.
Customers discover on social media, try on in store and buy in the app. If each channel treats them as someone new, the program loses their history and the brand pays twice for the same person.
[ 02 ]
The paid media loop
Every paid campaign starts from zero because there’s no identity that recognizes who already bought. The ad platform builds the habit, not your brand.
[ 03 ]
Several brands, several programs
The group has brands for different audiences, each with its own program: customers don’t earn across them and nobody sees what they’re worth in total.
With Qurable
One account in app, online and store.
Several brands in one program, like TRIBU.
Your program with your brand, on your domain.
How Qurable solves it
From one-off purchases to your brand’s community.
Three pieces that turn one-off visits into habit, with your own data and protected margin.
[ 01 ] Omnichannel
Store, app and ecommerce as one program
1 account per customer across channels
- Points travel with the customer, not the channel
- Split payment (points + another method) at web and app checkout; not yet at the POS
- Tiers calculated on your own base
[ 02 ] Multi-brand
Several brands, one program
3 TRIBU brands in one program
- Rules, tiers and rewards per brand, with a single balance
- Real-time liability by brand, country and store
- Implementation with the Qurable team, without depending on a partner
[ 03 ] Community
Missions that connect the store with digital
< 1 week to launch a game or a mission
- Missions for actions that aren’t purchases, such as a review in the app
- Tier points that only go up and redeemable points, on the same ledger
- Every reward is recorded on the ledger with its rule and cost
What the leaders do
Ideas from large fashion and sportswear brands, and how Qurable builds them.
Four moves from the programs of large fashion and sportswear brands and chains, based on public data, and the Qurable piece that handles each one. They are not Qurable customers.
[ 01 ]
52% of that chain’s revenue in Mexico comes from identified members
Coupons that work because they’re for someone
In Mexico, a global sporting goods chain already makes more than half of its revenue from identified members and sends them personalized coupons.
In Qurable: coupons by audience, with day, time slot, cap and budget per campaign.
[ 02 ]
20.2% of that chain’s global sales are digital (2025)
Digital sales go through the store
The same chain makes one in five sales through digital channels, including online orders picked up in store.
In Qurable, the customer has one profile and one balance in store, in the app and online.
[ 03 ]
4 tiers in that brand’s program
Points for what customers do, not only what they buy
A global sportswear brand gives points for reviews and for training with its app, and keeps tier points separate from redeemable points.
In Qurable: missions for actions that aren’t purchases, and tier points that only go up alongside redeemable points.
[ 04 ]
39.5% net share of shoppers who spend more since joining a program (all retail, 2024)
Membership shows up in spend
An independent study of US shoppers found that, on a net basis, 4 in 10 spend more with a brand since joining its program.
In Qurable: tiers, missions and rewards that make membership felt in every purchase.
02 / 04
Sources (accessed 16/10/2026): Mexico Business News, 02/07/2026 · Annual results 2025, 02/04/2026 · Brand website, accessed 16/10/2026 · Coresight Research, 16/04/2024
How Qurable solves it
One identity, every channel.
Recognizes the customer online, in the app and in store, and merges them into one profile your team manages in Qurable Manager.
< 50 ms identification, p95
Customer profile
ExampleUnique ID · 4F9A-21C7
Lucía M.
- App
- Store
- Online
- POS
One profile
- Purchases in 12 months
- 18
- Size
- M
- Reward at payment
- 15% off footwear
- Consent
- Email and WhatsApp
With the customer identified, the receipt and the payment method, Qurable picks the best available promotion. After payment, it can give a reward or suggest a product.
~150 ms the full decision
Checkout · Online
Example- Purchase
- Sneakers
- Points applied
- 2,000
- Balance
- Card
- Promotion picked
- Free shipping
- [ 01 ]
Identify
Customer session
- [ 02 ]
Decide
Best available promotion
- [ 03 ]
Reward
On the success screen
Landing, sign-up, tiers, balance and redemption under your brand and on your domain, built with Qurable components; the SDK takes them to your app and web.
Program · Your brand
ExampleYour brand
Member
Platinum
Next tier 1,500 points
LandingSign-upTiersRedemption
Missions, badges, referrals and games configured from the console, with a budget and cap per campaign.
< 1 week to launch a game
Mission · From store to app
ExampleActive mission
Buy in store and review in the app
1 / 2- Community badge
- 500 points
Questions
What fashion and sportswear brands ask.
One profile per customer, several brands in one program and points at checkout.
It’s a program of points, tiers and exclusive rewards that recognizes the customer in store and online, and personalizes what she gets based on her history and segment.
Yes. Qurable merges channels into one 360 profile. Ecommerce integrations already live with clients include Shopify, VTEX and Tiendanube.
Yes. Grupo Dabra runs TRIBU on Qurable: one program for Dexter, Moov and Stock Center, in store and online, which passed 1 million members in its first year. Each brand has its own rules, tiers and rewards, with a single balance.
Yes. Audiences are built from customer attributes and behavior, and tiers are calculated on your own base.
Yes. At Qurable’s web and app checkout and in connected ecommerce integrations, the customer can pay part with points and part with another method. Split payment (points + another method) is not yet available at the POS.
They reward more than purchases: points for reviews or for training with their app, and tier points kept separate from redeemable points. In Mexico, a global sporting goods chain already makes 52% of its revenue from identified members. Qurable builds those pieces with missions, tiers and coupons by audience.
Related guides
All resources- IndustryMulti-brand loyalty
A multi-brand program recognizes the same customer across all of a group's brands.
- GuideLoyalty gamification with real prizes
A game with prizes has two layers: the one that shows it and the one that decides what it can pay and records it.
- CountryLoyalty in Argentina
In Argentina, point value and spend-based rules must be adjustable without development work.
No commitment · 45-minute session
One customer, every channel, one program.
We’ll show you how Qurable connects the store, app and ecommerce of your brands. Pilot in production in 1 to 3 months.