SKY Plus: an airline program with benefits from day one and more than 2 million members
Case study · Airlines · SKY Airline
SKY Plus is SKY Airline’s free loyalty program, launched in April 2024 on Qurable’s platform. It has more than 2 million members in over 10 countries, more than 1.7 million active users and a network of more than 70 partners.
Actualizado el
The SKY Plus portal, on desktop and mobile
2 M
members in over 10 countries
1.7 M
active users
210,000
flights processed per month
70+
partners, with close to 50,000 daily transactions
In short
From rewarding those who fly most to giving every passenger a reason
The challenge
A miles model that leaves most people out
Traditional programs reward a minority who fly a lot and speak little to occasional passengers and younger generations.
The solution
A full program on a single platform
Ledger, coalition, missions, redemption, anti-fraud, API and frontends on one platform, integrated in real time with Sabre and live ahead of schedule.
The result
More than 2 million members
One million in the first year, above projections, and more than 2 million today in over 10 countries.
«We were looking to broaden the traditional logic of loyalty and deliver value from the very first moment, even to those who had not yet flown with SKY.»
Guillermo Pucciano · Loyalty Manager, SKY
Chapter 01The challenge
The program is worth a lot, but most passengers don’t feel recognized
For decades, frequent flyer programs worked the same way: fly, earn miles and redeem them for tickets. That model built some of the most profitable businesses in the industry, but it mostly rewards a minority who fly a lot and gives everyone else few reasons to concentrate their travel on one airline.
The program’s value keeps growing and the relationship with passengers doesn’t keep up. Younger travelers value benefits that solve something today, not just a distant reward.
11–13%
of 2025 revenue at US full-service carriers came from their loyalty programs.
Deloitte, 2026
1 in 5
of the most loyal flyers feels recognized by their airline.
Deloitte, 2026
477 M
passengers in Latin America and the Caribbean in 2025, a record and 3.8% more than in 2024.
ALTA, 2026
Chapter 02The strategy
From miles to an ecosystem that goes with the passenger
SKY Airline operates in Chile and Peru, with flights to other markets in the region and to the United States. In 2024, amid international expansion, it created SKY Plus with one premise: benefits should start when a person joins, not after many flights.
That required something the market didn’t deliver in full: beyond the points engine, the traveler portal, the missions and the integration with partners who give and receive points. Qurable built it all on a single platform and the program launched ahead of schedule.
What SKY Plus changes versus the traditional miles model
Traditional model
SKY Plus
Who it serves
The frequent flyer
Every passenger, including the occasional one
When the benefit starts
After many flights
From sign-up, before the first flight
Where points work
Tickets
Tickets, seats, baggage, movies, dining and hotels
How behavior is driven
Annual campaigns
Missions by route, service or destination, adjusted by market
Who configures it
Custom development
The SKY team, with no new development
Chapter 03What we built
Twelve components on a single platform
For SKY Plus, Qurable didn’t deliver just a points engine: it built the full program on a single platform, from the ledger to the traveler portal. These are the components that run it today.
01Ledger
Points ledger
Every point is recorded as money in a double-entry ledger, with three accounts per traveler, expirations and real-time liability. History can’t be edited: an error is reversed with a compensating entry.
More than 70 partners in hospitality, dining, entertainment and airport services join via API or the partnerships module: they award SKY points, accept them as redemption or add their own benefits.
A direct, online connection with financial institutions: the bank credits SKY points to its customers or moves them up a program tier, and each operation is recorded instantly.
Each commercial partner that buys points has its own miles bucket: SKY sets the allocation, tracks in real time how much each one issued, and each partner’s cost is recorded in the ledger.
Travelers swap their points online with other programs in the ecosystem, at each brand’s rate. Each swap runs in real time and is recorded as a single operation in the ledger.
Missions by segments, routes or destinations, open to every tier and with their own points account, plus crediting for contests. They turn business goals into challenges passengers want to complete.
A dedicated anti-fraud service with device fingerprinting and account-network detection, plus ledger controls: velocity limits, idempotency and two-person approval. Qurable is ISO 27001 certified.
The whole operation is exposed through a REST API and webhooks. That is how the program connects to Sabre in real time and in both directions, and each partner integrates via API or the partnerships module.
Accrual per flight, segment-based missions, benefits segmented by market and bonuses, configured by the SKY team from the management console, with no new development.
Qurable built the program’s frontends: the portal where travelers see their points, tier and missions, and the console where SKY runs it, with white-label components in SKY’s brand.
Free, with benefits from sign-up and points when you fly
SKY Plus is free and delivers discounts, promotions and missions from sign-up. Points are credited when the person actually flies, not when they buy the ticket. Missions reward specific behaviors, such as an international trip, adding baggage or flying to certain regions, and are open to all members.
Tiers recognize a sustained relationship. Redeeming points never lowers the tier, and members can also move up through a partner, such as a financial institution.
Missions in the SKY Plus portal: points for destinations, routes and baggage.
Tier 1
Cobre
You join at sign-up: discounts, promotions and missions.
Tier 2
Oro
More benefits as the passenger keeps flying.
Tier 3
Platino
The highest benefits. Also reachable through a partner.
Behind the scenes, each traveler has three point accounts, so redeeming doesn’t affect the tier or the missions:
Account 1RedemptionThe points the traveler uses on tickets, seats, baggage and partners.
Account 2TierCumulative: defines whether the traveler is Cobre, Oro or Platino.
Account 3MissionsTracks progress on each challenge by segments or destinations.
Per travelerThree accounts on one profile
Tickets
Seats
Baggage
Movies
Dining
Hotels
Experiences
Chapter 05The ecosystem
A program that lives off the plane, with more than 70 partners
On top of SKY Plus, Qurable integrated a network of more than 70 partners in hospitality, dining, entertainment and airport services. That makes the program part of the passenger’s day-to-day, between one flight and the next.
Award points
The partner rewards its own customers with SKY points.
Accept points
The passenger redeems SKY points at the partner.
Add benefits
The partner offers its discounts to program members.
Benefits organized by market of origin and category, configured by the SKY team with no new development.
Partner benefits in the SKY Plus portal, organized by category and by country.
“We were looking for a platform that was easy to adapt and that would allow us to grow. Qurable required few adjustments to implement the program and made it easier to connect with partners, as well as to manage benefits for each market.”
Guillermo Pucciano · Loyalty Manager, SKY
Chapter 06The integration
Connected to Sabre in real time, with no tickets left unissued
The program is connected in real time and in both directions with Sabre, the airline’s system, so tiers and benefits are the same across every channel.
That integration also eliminated the cases where payment went through but the ticket was never issued.
Payments processed without an issued ticket
From 4% to 0%
Before4%
With Qurable0%
Source: SKY Airline and Qurable, 2026.
Chapter 07The results
One million members in the first year and more than 2 million today
SKY Plus passed one million members in its first year, above initial projections, and now brings together more than 2 million in over 10 countries, with more than 1.7 million active users.
The program processes around 210,000 flights per month and records close to 50,000 daily transactions with partners.
SKY Plus members
From 1 to more than 2 million
First year1 M+
Today2 M+
Active today1.7 M+
Source: SKY Airline and Qurable, 2026. Launch: April 2024.
Chile
Peru
Brazil
Argentina
Uruguay
What the case leaves
Three keys for any airline
Open
Value from day one
Occasional travelers join when the benefit is immediate, not after piling up miles.
Activate
Missions and partners between flights
Missions turn routes, services and destinations into challenges, and partners multiply touchpoints between one flight and the next.
Integrate
Without replacing what works
Everything coexists with the airline’s systems, in real time and without disrupting operations.
Frequently asked questions
Questions about SKY Plus
It is SKY Airline’s free loyalty program. It combines benefits from sign-up, points when flying, missions, three tiers (Cobre, Oro and Platino) and a network of more than 70 partners.
The full program on a single platform: a tokenized points ledger, a coalition with more than 70 partners, a direct connection with banks, miles buckets for each partner that buys points, online points swaps with other programs, missions and contests, redeeming points for tickets, anti-fraud, an API integrated with Sabre, a campaign engine and the white-label frontends of the traveler portal and management console.
More than 2 million members in over 10 countries, with more than 1.7 million active users. It passed one million in its first year.
When the person actually flies, not when they buy the ticket. Redeeming points never lowers the tier.
By delivering benefits from sign-up, adding missions open to every tier and connecting the program with partners where points are useful day to day. That is the SKY Plus model.
SKY Plus has run on Qurable’s platform since its launch in April 2024, integrated in real time with Sabre, the airline’s system.
Qurable is a customer engagement and loyalty platform that connects data, benefits and payments for Latin American brands such as SKY, Mostaza and Shell Box.
Sources
Deloitte Insights, “Ready for a redraft: Why airline loyalty programs need a new playbook”, August 2026 (Deloitte Consumer Loyalty Program Survey 2025).
CarTrawler, Yearbook of Ancillary Revenue, 2024.
ALTA, Latin America and Caribbean air traffic 2025, reported by Portafolio, May 2026.
