Inside Sky Plus: points, missions, three tiers, and 70+ partnerships on a single platform

In LATAM, flying is different. Distances within and between countries are long, the traveler knows it, and while they look for a good price they also expect good service. For an airline, competing on fare alone is not enough. The place where the relationship is built, where the traveler finds reasons to choose the same brand again, is the loyalty program. But a real program is not a catalog of miles: it is the ability to connect the systems where the passenger's information lives (reservations, payments, points, partnerships) into a single view to understand the traveler end to end. Sky Airline solved this with Sky Plus, built on Qurable.

Airlines invented modern loyalty. The frequent flyer program was born in 1981 with American Airlines' AAdvantage, and it became one of the most valuable pieces of the airline business. Today there are around 220 airline loyalty programs worldwide, moving close to US$40 billion a year, with margins higher than the flying operation itself. In several airlines, the program is worth as much as or more than the company. It is no longer a marketing accessory: it works as business infrastructure.

What separates a program that works from one that does not is the unified customer identity: bringing together in one place who the traveler is, how much and how they fly, what they consume and what they value, even when that data lives scattered across different systems. BCG quantifies it: leading personalization organizations grow around 10 percentage points faster than laggards in annual revenue (BCG Personalization Index, 2025).

Sky Airline is one of the region's leading airlines, operating in Chile and with presence in Argentina, the United States, and Brazil, among other markets. Its challenge was not to offer miles, that was already understood, but to build a relationship with the traveler that price alone does not buy, on top of systems that until then operated separately.

The business needed something the market did not deliver whole. Traditional loyalty vendors resolve the backend, the engine where campaigns are configured and points accumulate, but that alone does not make a program: it lacks the front end the traveler uses to see their points, it lacks the missions, it lacks the partner integration so partners can grant and receive points.

We need a platform that solves everything end to end. We weren't finding it. Can you do it?

That is how Sky Plus began. A dedicated team with loyalty expertise implemented what the client needed: the full program, from the points engine to the traveler portal and the partner network, on the same foundation.

Sky Plus is Sky Airline's loyalty program. It is free and accompanies the traveler throughout their entire lifecycle with the brand. Its core mechanics:

• Accrual on flight. Points are credited when the person flies, not when they buy the ticket.
• Missions. Concrete challenges that invite the traveler to fly and interact with the brand (for example, completing legs in the north or south of Chile, or adding baggage), with rewards on completion.
• Three tiers: Copper, Gold, and Platinum. Every traveler enters through Copper and reaches Gold and Platinum as they sustain their relationship with the brand, with premium benefits at the higher tiers (for example, baggage included at Platinum).
• Redemption of points for exclusive benefits and promotions within the program.
• Tier purchase via partners. A traveler can access a higher tier through a partnership (for example, with a partner bank), paying for the membership and status, without needing to accumulate the points.
• Validity. Points and tiers have a defined expiration period (at Sky, around two years).

On top of Sky Plus, Qurable integrated a network of more than 70 strategic partnerships: hotels, dining, coffee shops, and airport services, among other everyday categories for the traveler. Partners are integrated agilely via API or through Qurable's partnership module, and they enable the exchange of points and rewards: a partner can grant Sky points, accept them as a redemption method, or add their own benefit categories to the ecosystem.

For the traveler, this turns Sky Plus into something more than a miles program: the points earned by flying also work outside the plane, and they find reasons to return to the brand that go beyond the flight itself. On that foundation, personalization does the rest: benefits are shown dynamically based on each traveler's behavior and preferences, with real-time recommendations powered by AI.

Having the platform integrate with our systems was as important as the program itself.

Putting Sky Plus into production and sustaining that volume required an architecture able to integrate into the systems Sky already used without stopping operations. The pieces that sustain the program:

• Three components on a single platform: an API that exposes the program to Sky's systems (member onboarding, transaction loading, tier and benefit lookup), a management console (the Loyalty Manager) where Sky configures the entire program, and the portal the traveler sees as Sky Plus.
• Accrual on flight. Points are loaded when the traveler actually flies: Sky's data team processes the flights and reports them, and only then are points credited. This avoids awarding points for flights not taken and the legal issues tied to refunds.
• Three point accounts per traveler: the spendable balance, an accumulative account that only adds and defines the tier (so spending points never lowers your tier), and a missions account that tracks completed legs.
• A campaign and mission engine that evaluates conditions on each traveler and each action, and grants benefits when they are met.
• Audiences by market. Travelers are grouped by attributes such as country, age, or home market, to offer differentiated content and benefits.
• Sabre integration, the airline's aviation system, to keep tiers and benefits consistent across both worlds. The sync is bidirectional and in real time.
• Verifiable ledger. Every program movement is chained to the previous one and reconciled automatically, and it can be anchored to a public blockchain for external verification: a layer especially relevant when what is at stake is the traveler's money and miles.
• Multi-tenant cloud architecture (AWS), with each organization's information isolated and the ability to enable cross-brand campaigns without sharing personal data.
• Personalization without touching the core. A tag layer on top of Firebase makes it possible to categorize, filter, prioritize, include, or exclude benefits according to Sky's context and audience, without modifying the central engine that serves all clients.
• Speed to production. The entire program (portal, management console, and integrations) was implemented in a matter of months with a single team.

Travelers are no longer won with miles, they are won when the airline understands them. Does your program issue points, or understand the traveler?