Qurable vs Salesforce Loyalty Management: enterprise loyalty platforms in Latin America
Resources · Comparison
Salesforce product for building B2C and B2B loyalty programs with points, tiers, offers and partners, connected to the CRM, according to its website. Qurable is a loyalty platform built in Latin America that decides the reward inside the payment authorization, in ~150 ms, with live programs in more than 6 markets in the region.
- 01
Where the reward is decided
- Before, during or after payment
- With measured latency
- 02
How each point is recorded
- Batches, expirations, liability
- Reversals with entries
- 03
Who supports you
- A team in your region
- Your language and time zone
- 04
How long it takes
- A phased plan
- A measured pilot
Latin America, live
Fuel, quick-service, retail, airline and payments programs already run on Qurable.
Shell Box, ON by Axion Energy, Mostaza's MostaClub, Grupo Dabra's TRIBU and SKY Plus, among others. Figures come from published cases.
- 550,000Monthly active usersON by Axion Energy
- +1MMembers in the first yearTRIBU, by Grupo Dabra
- 45 daysTo go liveTRIBU, by Grupo Dabra
- 3 countriesIn a single launchMostaClub: Argentina, Uruguay and Paraguay
Key takeaways
- This comparison uses only public data about Salesforce Loyalty Management, with source and date.
- Qurable decides the reward inside the payment authorization, in ~150 ms.
- Qurable's sales, product and technical teams are in the region.
The comparison
Two enterprise platforms, two starting points.
A side-by-side summary. Salesforce Loyalty Management data comes from its website and press releases; sources are listed below the table.
| Salesforce Loyalty Management | Qurable | |
|---|---|---|
| Origin and focus | A Salesforce product, headquartered in San Francisco. Launched in January 2021 on the Customer 360 platform. | Loyalty and engagement platform built in Latin America |
| Presence in Latin America | Salesforce has offices in Argentina, Brazil, Chile, Colombia and Mexico. In 2025 it opened a Mexico City hub for up to 2,000 people. LATAM loyalty clients: Not published. | Live programs in more than 6 markets in the region, with named clients in Argentina, Chile, Uruguay, Paraguay, Peru, Panama and Mexico |
| Team | Offices in Buenos Aires, São Paulo, Santiago, Bogotá, Medellín and Mexico City, according to its website. Service center in Mexico since 2025. | Sales, product, technical and implementation teams in Latin America, in Spanish and in the client's time zone |
| Key industries | Retail, consumer goods, manufacturing, travel and hospitality, according to its 2021 launch press release. | Fuel retail, restaurants and QSR, airlines, banks and fintechs, multi-brand retail and consumer goods |
| Multiple countries and currencies | The Advanced edition supports multiple programs; its feature table lists currency and tier management, according to its pricing page. | One program with rules, currencies and liability split by country |
| Where the reward is decided | Real-time rewards and offers based on browsing and purchase signals, according to its website. Published latency: Not published. | Inside the payment authorization, in ~150 ms, at the POS, processor or checkout |
| Points accounting | Points, tiers, escrow points and expirations that trigger journeys, according to its website. Liability accounting: Not published. | Double-entry ledger: every credit is a batch with its own expiration; FIFO, FEFO or LIFO consumption; overdraft and clawback with recorded debt; real-time liability by currency and country |
| Coupons and promotions | Offer orchestration, dynamic promotions and vouchers with redeemable codes, according to its website. | Coupon books and promotions by rule, audience, payment method or basket, with budgets, caps, A/B testing and the best promotion for each purchase |
| Coalition | Partner loyalty: channel rewards, rebates, joint promotions and shared currencies across brands and partners, according to its website. | Points exchange between brands at each program's rate, and co-funded promotions with each party's share recorded |
| Customer view | Unifies loyalty data with behavioral signals in Data 360 and connects to the CRM for a single member view, according to its website. | One profile per member, recognized in store, in the app and online; personalization uses purchases from every channel |
| AI | Agentforce helps build programs, recommends next best offers and tailors offers to each customer, according to its website. | AI decision engine that segments and personalizes each customer's reward; assistant that drafts campaigns with human approval; MCP server |
| Frontends | Member sign-up through Experience Cloud, notifications through Marketing Cloud and APIs for external systems, according to its 2021 press release. | White-label components and SDKs for the client's app and website; Pomelo and Credit Union Travel offer loyalty with Qurable behind it, run from their own console |
| Analysts | Not published | No analyst evaluation yet |
| Pricing | List price per org per month, billed annually: Starter $20,000, Growth $35,000, Advanced $45,000, according to its website. | On request |
Sources on Salesforce Loyalty Management: Salesforce website, Loyalty Management (accessed 10/09/2026) · Salesforce website, Loyalty Management pricing (accessed 10/09/2026) · Salesforce, Loyalty Management launch press release, 01/12/2021 (accessed 10/09/2026) · Salesforce website, global offices (accessed 10/09/2026) · DPL News, Salesforce opens offices in Mexico (accessed 10/09/2026)
Salesforce Loyalty Management is a trademark of its owner. This comparison uses public information available as of October 9, 2026. «Not published» means we did not find the data in Salesforce Loyalty Management's public sources. If something is out of date, write to us and we will correct it.
When each one fits
The choice depends on where your program lives.
The difference is geographic scope, where the reward is decided and who supports the program.
The reward belongs in the payment
You want customers to see it at the register, on the card or at checkout, not days later.
You want a team in the region
Sales, product and technical teams in Latin America, in your language and time zone.
You run a coalition
Points exchange between brands and co-funded promotions, with each party's share on the ledger.
Finance controls liability
Batches with expirations, FIFO or FEFO consumption and every movement auditable.
Marketing runs complex promotions
By payment method, basket, audience or supplier, without asking engineering for changes.
You need to move fast
Implementation in 1 to 3 months, in phases, in your cloud or ours.
Companies already on Salesforce
If your CRM, Marketing Cloud and Data 360 already run on Salesforce, Loyalty Management connects to them for a single member view, according to its website.
B2B and partner loyalty
Includes channel rewards, volume rebates and currencies shared with partners, according to its website.
Offers with Agentforce
Agentforce recommends and tailors offers for each customer, according to its website.
Integrate with your stack
CRM, marketing, POS and ecommerce, without replacing what already works.
See it all in production
Ask for named cases in your industry and country, not just logos.
Measure against a control group
To know how much more the program sold, not just how many rewards it gave.
By industry
Programs that already run on Qurable.
Named clients in every industry we serve, with the cases we have published.
Fuel retail
Shell Box and ON by Axion Energy
The Shell Box and ON by Axion Energy programs run on Qurable in Argentina.
- Result
- ON: 550,000 monthly active users.
Restaurants and QSR
Mostaza's MostaClub
A program launched in three countries at once, with the reward applied at the register.
- Markets
- Argentina, Uruguay and Paraguay.
Airlines
SKY Plus, by SKY Airline
Points, missions, three tiers and more than 70 partnerships on a single platform.
- Market
- Chile.
Banks and fintechs
Pomelo, Santander Peru, Banisi and Konfío
Cashback and points decided inside the card authorization. At Pomelo, Qurable works as a white-label platform: clients always operate from Pomelo's console.
- Status
- Live.
Multi-brand retail
TRIBU, by Grupo Dabra
One program for Dexter, Moov and Stock Center, in store and online.
- Result
- More than 1 million members in the first year.
Travel rewards
Credit Union Travel
A white-label travel rewards platform for credit unions, built on Qurable.
- Market
- United States.
How to evaluate
Six questions for any vendor.
Use them to compare Qurable, Salesforce Loyalty Management or any other platform in an RFP.
Where is the reward decided?
Before, during or after payment, and with what measured latency.
How is each point recorded?
Real-time liability, expirations per batch and reversals with entries.
What if the service does not respond?
The sale should never be blocked.
Does it have clients in my country and industry?
Ask for named cases, not just logos.
How long until it goes live?
With a phased plan and a measured pilot.
Where does my data run?
In the vendor's cloud or yours, and in which region.
Built in Latin America
A team in the region, from sale to operations.
The people who sell, design the product, implement it and run it with your team are in Latin America. Product decisions are made around the region's payment methods, POS systems and currencies.
Sales
Account executives in Argentina and Chile, and soon in Mexico.
Product
A roadmap built for the region: local POS systems, wallets and processors such as MODO, Mercado Pago and Pomelo.
Loyalty at the POS and checkoutTechnical and implementation
Engineering and support in Spanish and in your time zone; live in 1 to 3 months.
How to migrate your programMultiple countries and currencies
One program with rules, currencies and liability per country.
Enterprise loyalty in Latin America
Questions
What people ask about Qurable and Salesforce Loyalty Management.
Short answers for loyalty, marketing, technology and procurement teams.
Salesforce product for building B2C and B2B loyalty programs with points, tiers, offers and partners, connected to the CRM, according to its website. Qurable is a Latin American platform that decides the reward inside the payment authorization, in ~150 ms; supports coalitions and points interoperability between brands; unifies the member from store, app and ecommerce in one profile; segments and personalizes with an AI decision engine, and provides white-label components for your app and website. It runs programs in more than 6 markets in the region.
Salesforce has offices in Argentina, Brazil, Chile, Colombia and Mexico, and a Mexico City service center since 2025. It publishes no Loyalty Management clients in the region.
No. Salesforce can remain your CRM, and Qurable integrates with it through APIs and webhooks. This page compares the loyalty program: Salesforce Loyalty Management versus Qurable.
Yes. Its sales, product, technical and implementation teams are in the region, working in Spanish and in the client's time zone.
Yes. Pomelo offers points and cashback to its clients with Qurable behind it, and they always operate from Pomelo's console. Credit Union Travel offers travel rewards to US credit unions, also built on Qurable.
One that applies the reward at the pump and in the store. In the region, Qurable runs the Shell Box and ON by Axion Energy programs in Argentina, with the reward applied at payment.
One that applies the reward at the register, before the receipt. Qurable runs Mostaza's MostaClub in Argentina, Uruguay and Paraguay.
One that combines points, tiers and partners. In the region, Qurable runs SKY Airline's SKY Plus in Chile, with points, missions, three tiers and more than 70 partnerships.
One that decides cashback or points inside the card authorization. Qurable does it live with Pomelo, Santander Peru, Banisi and Konfío.
One that recognizes the same member across every brand. Qurable runs Grupo Dabra's TRIBU for Dexter, Moov and Stock Center.
Yes. Migration moves balances, tiers and expirations from another platform without losing balances, following a phased plan.
Last reviewed
Further reading
Keep reading before you choose a platform.
Guides for building the shortlist and the RFP.
- ResourceLoyalty RFI, RFP and RFQ checklist
The questions to evaluate platforms, area by area.
- ResourceEnterprise loyalty in Latin America
What to require to run in several countries.
- ResourceMigrating a loyalty program
How to switch platforms without losing balances.
- IndustryLoyalty for retail and apparel
Grupo Dabra's TRIBU, for three brands.
Compare against your case.
In a 45-minute technical session we show how Qurable solves your program, with a case from your industry.