Sergio Borromei
Co-founder & CPO
About us
Hi, we're Qurable.
We're on a mission to make the world's best customer engagement technology accessible to every brand — so they can compete with data, not discounts.
Mission
Our mission.
It's not a slogan. It's the reason behind every product decision, every deployment, and every customer we choose to work with.
Help brands build direct, relevant and lasting relationships with their customers — turning every interaction into a growth opportunity, a moment of loyalty, and a source of value.
Founded with a vision
We saw it up close. We decided to fix it.
Qurable was founded by 4 co-founders who have spent over 20 years building digital platforms for global brands. Their previous company was acquired by Mercado Libre , and they came back to build again — chasing the transformative impact of letting marketing teams and entire companies activate customer data in real time to run the business and drive better outcomes. But they also saw a problem with the tools out there: data stayed fragmented across systems, teams depended on rigid processes, and costs were only within reach of the largest enterprises. By building a platform that unifies CDP, loyalty, engagement and payments on a single agentic infrastructure, the founders knew they could deliver something more powerful, more flexible, and more accessible. That's how Qurable was born. Today we help companies around the world put AI and customer data to work — driving real growth, without the complexity or the enterprise tax.
Federico García
Co-founder & CEO
Rodolfo Finochietti
Co-founder & COO
Javier Argüello
Co-founder & CTO
Culture
What defines us.
- [ 01 ]
We build with conviction and energy.
We grow the company with speed, focused on what moves the needle for us and our customers — not just on shipping tasks.
- [ 02 ]
We move with change.
We flow with uncertainty and lean into action, learning and iterating fast.
- [ 03 ]
We stay curious and open.
Humble enough to learn, empathetic enough to collaborate, free enough to be ourselves.
- [ 04 ]
We're doers.
We get in the weeds to make things happen — knowing no task is too small when the goal is big.
- [ 05 ]
We step into our customer's problem.
Their success and satisfaction is what keeps our business standing.
Benefits
What you get for working with us.
[ 01 ]
100% remote work
Work from wherever you do your best thinking — full flexibility.
[ 02 ]
13th-month bonus
An incentive that recognizes your commitment, energy and resilience throughout the year.
[ 03 ]
15 business days off
Rest matters. Enjoy 15 business days of vacation each year to disconnect and recharge.
[ 04 ]
Home Allowance
To support remote work and your day-to-day wellbeing, Qurable provides a monthly Home Allowance to cover the costs of working from home.
[ 05 ]
Health Allowance
At Qurable, your health and wellbeing come first — we provide a monthly stipend you can put toward health-related services.
[ 06 ]
Birthday day off
We believe in real work–life balance. So you can celebrate with family and friends, we give you a day off during the month of your birthday.
Customers
The brands that trust the system.
Our technology simply works at any scale. We've built a product capable of handling the most demanding use cases of the world's largest companies.
- 18M Enrolled members 13M active across programs
- ~150 ms To decide the reward Inside the payment authorization
- 17.3M Journeys on a peak day Automated, with no manual work
- 600+ Merchants Across 6+ markets
Live deployments
Results from real deployments. Not projections.
Recognition
Backed by those who know.
Investors
Awards & mentions
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Our team
The team behind the product.
Team
What the team has to say.
"At Qurable, ideas are born, tested and shaped as a team. We work knowing that what we build reaches real users, and that every contribution is seen and valued."
Eze FiorelloSoftware Engineer Team Lead"I value how flat our projects are. Ideas are built together, and the human side creates genuine relationships — it makes for a great place to work."
Luis CrecelliUI/UX Designer Specialist"I really value the visibility and the way everyone is treated as a person — it makes you feel part of something bigger. It's an incredible space to learn, grow, and give that knowledge back."
Magno GuimarãeSoftware Engineer"At Q, we build teams with authentic, genuine people. We truly believe in diverse teams where everyone feels free to be themselves."
Carla MagrisPeople ManagerEngineering blog
From the team
Engineering, product and culture at Qurable. Articles written by our technical team.
Security
ISO/IEC 27001 certified. With controls you can see in the platform.
Qurable is certified to ISO/IEC 27001, the international standard for information security management systems. The certification confirms, through an independent external audit, that we manage security with defined policies, controls and continuous improvement.
[ 01 ]
Protected data
Encrypted data, role-based access and dual approval for manual adjustments.
[ 02 ]
Every point, traceable
Every points movement is recorded in a chained ledger, with automatic reconciliations.
[ 03 ]
Secure redemption at the till
Members identify themselves with a QR code that changes every 30 seconds.
[ 04 ]
AI with human approval
AI acts within campaigns a person has approved, and AI agents operate with the same permissions as a user.
- Scope
- The management system covers the development, operation and support of the Qurable platform.
- Evidence
- We share the current certificate with clients and companies evaluating Qurable on request, through their Qurable sales contact.
In the news
What’s been published about Qurable.
The end of the product: what consumers expect in the age of intelligent experiences
Federico García, Qurable’s CEO, and Sandra Yachelini of AXION Energy discuss how brands connect what customers buy with what they offer them at the moment of payment.
Read on Forbes Argentina
Press kit
For journalists and media.
Official description, key facts and spokespeople for stories on loyalty, payments and customer engagement in Latin America.
About Qurable
Qurable is the AI-native customer engagement and loyalty platform that connects each customer’s data with the moment of payment: it decides and credits the reward inside the authorization, at the point of sale, the processor and the checkout, on a double-entry ledger. It runs programs for large and mid-sized companies in more than 6 Latin American markets.
- 18MMembers in programs on Qurable
- 6+Markets in Latin America
- 2022Founded
Spokespeople
- Federico GarcíaCo-founder & CEO
- Javier ArgüelloCo-founder & CTO
- Sergio BorromeiCo-founder & CPO
Press contact
Send us the topic of your story and we’ll reply within 24 business hours.
Join us
Want to be part of it?
The team is growing. If you're passionate about behavioral marketing, applied AI or product engineering, let's talk.