[ 01 ]
Fragmented identity between pump and store
The same driver shows up as three different people — at the pump, in the c-store, and on the app. Without a unified account, every visit restarts the relationship from zero.
Fuel and Convenience Store Loyalty ProgramEvery fill-up can build real loyalty.
Drivers fuel up 2–3 times a week — yet the station doesn't know them. Qurable unifies identity from pump to store, triggers cross-sell at the exact moment, and builds a loyalty program on first-party data — without leaning on aggregators.
- 2–3× Fill-ups per week frequency of the habitual driver at the forecourt
- +34% C-store ticket lift with contextual pump-to-store cross-sell
- 45% Lapsed drivers return reactivated with the right incentive at the right time
- −45% External dependency less reliance on aggregators with Qurable's owned channel
The core problem
Broken identity, aggregator habits, discounts without return.
Three symptoms of the same problem. Without unified identity, drivers build the habit with the aggregator while the station pays the commission.
[ 02 ]
The aggregator owns the habit
Third-party apps capture fueling frequency but never share the data. Drivers build the habit with the platform, not with the brand. The station loses its most valuable asset: knowing its customer.
[ 03 ]
Discounts without segmentation
78% of fuel promotions are generic. No fueling history, no known propensity, no owned channel — every discount erodes margin without building preference or real retention.
With Qurable
One identity: pump, store, and app
+2.6× frequency among active members
−45% reliance on external platforms
Automatic cross-sell pump-to-store
Untapped opportunities
From pump to habit. From a stop to a program.
Three capabilities that turn anonymous stops into lasting relationships. Real frequency, activated cross-sell and first-party data — no third-party reliance.
[ 01 ] Fueling frequency
The recurring driver you still don't know
2.8× weekly visits on average from the habitual driver
- Detect fueling patterns by day, hour and habitual route
- Trigger bounce-backs timed to each driver's real frequency
- Identify high-volume drivers before they switch to competitors
- Every fill-up sharpens the consumption profile and future propensity
[ 02 ] Convenience store
Fueling activates the store purchase
+34% in average ticket with contextual cross-sell
- Personalized offer on screen or app the moment they reach the pump
- Dynamic bundles — fuel + snack / drink / coffee based on known habits
- Differentiated rewards across channels — pump and store together
- Every store visit enriches the profile and sharpens the next offer
[ 03 ] Retention & lapsed drivers
The driver who left can come back
45% of lapsed drivers reactivate with the right incentive
- Automatic detection of frequency drops
- Win-back campaigns triggered by behavior, not by calendar
- Personalized incentive based on history and preferred channel
- Reactivation measured in real fill-ups, not clicks
How Qurable solves it
From fill-up to habit. From a stop to a loyalty program.
A single profile that ties together the pump, the payment app, the c-store and the POS. Every fill-up enriches the driver's history in real time.
< 50 ms Pump + store · Zero friction
CDP · Unified Driver Profile
Live Plate · ABC 123 Profile · Martin R. Channels: App · POS · Store
- Fill-ups
- 48 visits
- Segment
- Habitual
- Avg. ticket
- $4,100
- Store
- 3× / week
Identification (p95) < 50 ms
Smart bounce-backs triggered by drops in fueling frequency. The driver gets the right incentive — on the right channel — before they refuel with the competition.
+2.6× refuel rate Habit-based timing · −31% churn
Bounce Back Engine · Auto
Active Fill-up 1 D+7 Fill-up 2 Habit
- [ 01 ] D+0
First fill-up detected
Martin R. — Pump 4
- [ 02 ] D+14
Second fill-up confirmed
+$4,200 direct channel
- [ 03 ] D+21
Habit locked in
2.6× frequency reached
- Bounce back sent
Avg. member frequency +2.6×
The moment the driver connects the nozzle, Qurable activates a personalized offer for the store. Smart bundles built on purchase history and real propensity.
+34% ticket Offer in < 3s · AI bundles
Cross-sell Engine · Real-time
Active- [ 01 ]
Fill-up started
Pump 4 · Premium
- [ 02 ]
Offer activated
Coffee + pastry · $280
- [ 03 ]
Store purchase
+$280 add-on ticket
PERSONALIZED OFFER
Coffee + Pastry
Bundle live in < 3s · $280
Avg. ticket with cross-sell +34%
Behavior-triggered campaigns: reactivation, frequency upgrades, cross-sell and referrals. Incremental revenue measured per real fill-up, not per click.
Measured revenue Auto-segmentation · Omnichannel
Campaign Engine · Auto
LiveACTIVE CAMPAIGN
30-day reactivation
Progress 45%
- Drivers reactivated 1,247
- Incremental fill-ups this week 3,891
- Incremental revenue $197K
Measured on real fill-ups Not on clicks
ROI calculator
What is it worth to know every driver?
Drop in your network's numbers and see the impact Qurable can deliver over the next 12 months.
Your current operation
Drivers with at least one fill-up in 3 months
Average spend per visit at the pump (USD)
% of drivers returning each month
Based on +2.6× frequency and +34% in-store ticket with Qurable.
Monthly platform cost: USD 550. Estimates over a 12-month horizon.
Calculation assumptions
- Current revenue: customers × average ticket × retention × 12 months.
- Frequency: the customers you already retain buy 26% more.
- Cross-sell: 34% of retained customers add an extra purchase worth 25% of the ticket.
- Churn avoided: 28% of the customers lost today are recovered, for 6 months.
- Retention with Qurable: +14% over today, capped at 92%.
- Platform cost: USD 550 per month.
- Payback: months of incremental revenue needed to cover one year of the platform.
- The conservative scenario takes half of each improvement in the expected scenario.
Projection with Qurable
12MEstimated lift$5.1Min annual revenue
- Current retention
- 35% → 40%
- Estimated payback
- 1 month
- Monthly cost
- USD 550
FAQ
What people ask in fuel retail.
Loyalty at the pump and in the store, with the reward in the same payment.
A points or rewards program that recognizes the customer at every fill-up and in the convenience store, and rewards them for coming back. With Qurable the reward is decided in the same payment and its cost is tracked on a ledger.
One that recognizes the customer at the pump and in the convenience store with a single profile, decides the reward in the same payment, integrates with the station POS and never blocks a sale if it goes down. Shell's (Shell Box) and Axion Energy's (ON) programs run on Qurable.
With one profile per customer: the fill-up and the store purchase add to the same balance. At checkout they identify with a QR code that changes every 30 seconds or an Apple Wallet or Google Wallet pass, in under 50 ms (p95, server-side).
Yes. The discount, cashback or points are decided at the POS inside the payment authorization, in ~150 ms.
The sale is never blocked: the fill-up is charged and points are credited when the service is back. Redeeming points does require a connection.
Yes. There are integrations already live with clients, such as Napse (TOTVS), and an open API for everything else.
They are not either-or. The app is the channel; the platform is the engine that recognizes the driver, decides the reward at payment and measures its cost. With Qurable, the network can use its own app, an Apple Wallet or Google Wallet pass, or the QR code at the register, with the same program behind them.
Four things: recognizing the driver at the pump and in the store with one profile, applying the reward in the same payment, integrating with the station POS, and measuring the cost of each promotion. Qurable covers all four and adds channel campaigns to win back drivers who stopped coming.
Related guides
All resources- GuideLoyalty gamification with real prizes
A game with prizes has two layers: the one that shows it and the one that decides what it can pay and records it.
- CountryLoyalty in Argentina
In Argentina, point value and spend-based rules must be adjustable without development work.
- ConceptMerchant-funded cashback
Merchant-funded cashback is paid, fully or in part, by the merchant of the purchase.
No commitment · Personalized demo · Go-live in weeks
Turn every fill-up into loyalty — don't hand it to the aggregator.
Join the brands already using Qurable to build lasting relationships with their drivers. Unified identity, smart bounce-backs and pump-to-store cross-sell. Go-live in weeks.