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Loyalty platform in Argentina: what to require and who runs on it

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A loyalty platform for Argentina has to run a loyalty program or benefits club through fast-changing prices, digital wallet payments and bank promotions. In Argentina, Shell (Shell Box), ON by Axion Energy, Mostaza's MostaClub and Grupo Dabra's TRIBU run their programs on Qurable.

Updated · 7 min read

See what to require

Argentina, in production

Fuel, quick-service restaurant and retail programs already run on Qurable in Argentina.

Shell Box, ON by Axion Energy, Mostaza's MostaClub and Grupo Dabra's TRIBU, among others. Figures come from the published case studies.

Read the ON by Axion Energy caseSee all case studies
  • 550,000Monthly active usersON by Axion Energy
  • 1M+Members in the first yearTRIBU, by Grupo Dabra
  • 45 daysTo productionTRIBU, by Grupo Dabra
  • 3 countriesIn one launchMostaClub: Argentina, Uruguay and Paraguay

Trusted in Argentina

  • Shell
  • Shell Box
  • ON de Axion Energy
  • Mostaza
  • TRIBU
  • Dexter
  • Moov
  • Stock Center
  • Pomelo
See the case studies

Key takeaways

  1. In Argentina, point value and spend-based rules must be adjustable without development work.
  2. The reward has to be decided at payment, with a wallet, card or QR code, not days later.
  3. Shell Box, ON by Axion Energy, MostaClub and TRIBU run their programs on Qurable.

The Argentine market

What a loyalty program has to handle in Argentina.

A benefits club in Argentina lives with fast-changing prices, wallet payments and bank promotions. That defines what to require from the platform.

  • Fast-changing prices

    Spend-based earning rules and the point value in pesos must be adjustable without development work, with liability visible in real time.

  • Wallets and QR codes

    A large share of payments goes through wallets such as MODO and Mercado Pago. The reward has to be decided in that payment, not in a month-end batch.

  • Bank and partner promotions

    Discounts and cashback co-funded by the bank and the merchant, with each party's contribution recorded per campaign.

  • The chain's POS

    Integration with the POS the chain already uses, such as Napse (TOTVS), and sales that keep going even if the loyalty system doesn't respond.

  • Personal data

    Argentina's Personal Data Protection Law 25,326: consent by channel, only the data the program needs, and deletion with an audit trail.

  • “Club de beneficios”

    It's the usual name for a loyalty program in Argentina. Use it in the app, in communications and in what customers search for.

What to require

The questions to choose a platform in Argentina.

Before you choose, ask the vendor to show each point in production, not in a slide deck.

RequirementWhat to look for
Can the point value change without development?Spend-based rules and earn and burn rates editable from the console, with effective dates.
Is liability in pesos visible in real time?Liability by store and campaign, with expirations, without waiting for month-end close.
Is the reward decided inside the payment?Discount, cashback or points in the authorization, in milliseconds, wallets included.
Does it record each party's contribution?In a co-funded promotion, how much the bank pays, how much the merchant pays and how many points are issued.
Is it already connected to my POS and ecommerce?Napse (TOTVS), VTEX, Tiendanube or whatever you use, with clients in production.
What happens if it goes down?Sales aren't blocked: earning is queued and posted when the service is back.
Does it have live programs in Argentina?Clients you can call, in your industry or one with similar volume.
Who implements it?An in-house team that knows the product, with time to production in months, not years.

Clients in Argentina

Who runs their program on Qurable in Argentina.

Fuel, quick-service restaurants, sporting goods retail, consumer goods and payments: real programs, with the results we've published.

  • Fuel

    ON, by Axion Energy

    The app and program of one of Argentina's most relevant service station networks, with a partner module.

    Result
    550,000 monthly active users and 25% fewer complaints.
    Read the case

  • Fuel

    Shell Box, by Shell

    Shell's loyalty program runs on Qurable, at the station and in the convenience store.

    Industry
    Service stations and convenience stores.

  • Quick-service restaurants

    MostaClub, by Mostaza

    Launched at the same time in Argentina, Uruguay and Paraguay, built into a new app and ecommerce, with payment inside the experience.

    Reach
    Three countries in one launch.
    Read the case

  • Sporting goods retail

    TRIBU, by Grupo Dabra

    One program and one customer base for Dexter, Moov and Stock Center, in store and online, with a partner ecosystem.

    Result
    More than 1 million members in the first year and 45 days to production.
    Read the case

  • Consumer goods

    Club TaDa, by AB InBev

    The program of AB InBev's (Grupo Quilmes) direct-to-consumer ecommerce in Argentina, launched in a few weeks.

    Reach
    90,000 users reached while it ran.
    Read the case

  • Payments

    Pomelo

    Banks, fintechs and companies that issue cards with Pomelo deliver cashback at the moment of payment with Qurable.

    Status
    In production.
    Read the case

With Qurable

Your benefits club, decided at payment.

Qurable recognizes the member, decides the reward and records the purchase while the payment is authorized, with liability in pesos in plain sight.

  • Recognizes the member at checkout

    With a QR code that changes every 30 seconds or an Apple Wallet or Google Wallet pass, in under 50 ms (p95, server-side).

    See member data

  • Reward inside the payment

    Discount, cashback or points decided in ~150 ms, with wallets, cards and the chain's POS.

    See loyalty at payment

  • Liability in pesos, in real time

    A double-entry ledger with liability by store, campaign and expiration, and each party's contribution to co-funded promotions.

    See the points ledger

  • Already connected at clients

    Napse (TOTVS), VTEX, Tiendanube, Mercado Pago, MODO and Pomelo, among others, with an API and webhooks for the rest.

    See the platform

FAQ

What people ask about loyalty in Argentina.

For marketing, loyalty, technology and finance teams at Argentine companies.

It depends on the size of the program. A large company needs a platform that decides the reward at payment, shows liability in pesos in real time and is already connected to local POS systems and wallets. Qurable is one of them: Shell Box, ON by Axion Energy, MostaClub and TRIBU run on Qurable.

Shell with Shell Box, Axion Energy with ON, Mostaza with MostaClub, Grupo Dabra with TRIBU (Dexter, Moov and Stock Center), AB InBev with Club TaDa, and Pomelo, which delivers cashback at payment for the banks and fintechs that issue cards with it.

It's the usual name for a loyalty program in Argentina: members sign up and earn points or get discounts and perks for buying from the brand or its partners. It works like any loyalty or points program.

With spend-based earning rules and redemption rates the team adjusts from the console, without development work, and liability in pesos in real time. This isn't accounting advice: your accounting team decides the treatment with your auditor.

Yes. It's already connected at clients with MODO, Mercado Pago, Napse (TOTVS), Pomelo, VTEX and Tiendanube, among others. For everything else there's a REST API, signed webhooks and a daily data warehouse export.

The pilot goes live in 1 to 3 months, with an existing program or from scratch. Grupo Dabra's TRIBU reached production in 45 days.

Last reviewed

Further reading

Argentine cases and the guides to evaluate a platform.

Does your program run in Argentina?

In a 45-minute technical session we show you how Qurable would decide the reward in your payment, with an Argentine case like yours.

Read the documentation