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Beauty and Cosmetics Loyalty ProgramThe customer who comes back for her fragrance deserves more than a discount.

With Qurable, your beauty loyalty program recognizes each customer in store, in the app and online, ranks her in tiers by what she buys and decides at payment the reward that applies: points, a coupon or a gift.

See how it works

Qurable in production

  • 18M members In programs running on Qurable
  • < 50 ms identification at the register p95, server-side
  • ~150 ms reward decision In store and online
  • 1 to 3 months to a pilot in production On your POS and ecommerce

The beauty problem

Loyal customers, generic rewards.

In beauty, customers come back for their product and trust in-store advice. Without a profile per customer, the discount becomes the only tool and the brand ends up competing on price.

[ 01 ]

The store doesn’t know the customer

She buys online and in store she’s treated like it’s her first time. Her product history and preferences never reach the counter.

[ 02 ]

Discounts that teach customers to wait

If the only reward is a discount, customers learn to buy only on promotion and margin goes with every campaign.

[ 03 ]

Tiers nobody feels

Programs with tiers nobody sees or understands: the customer doesn’t know how far she is from the next one or what she gets by moving up.

With Qurable

  • The history of every customer, in store and online.

  • Tiers based on what she buys, calculated on your base.

  • Rewards that aren’t discounts: gifts, missions and games.

How Qurable solves it

From the discount to a relationship with each customer.

Three pieces so customers come back for more than the price.

[ 01 ] Tiers

Tiers customers see and want to reach

< 50 ms to recognize her at the register (p95)

  • Tiers calculated on your own base, with rewards per tier
  • Tier points only go up: redeeming never lowers a tier
  • Customers see their tier and how far they are from the next one, in your branded program

[ 02 ] Rewards

Rewards that aren’t discounts

< 1 week to launch a game or a mission

  • Milestone rewards: the customer picks the prize
  • Missions such as trying a new line or leaving a review
  • Games with a budget and cap per campaign

[ 03 ] Store and online

The same customer at the counter and in the app

~150 ms to pick the reward at payment

  • Your team finds her by any of her identifiers and sees her history
  • Coupon or points decided at payment, in store and online
  • Landing, sign-up, tiers and redemption with your brand, on your domain

What the leaders do

Ideas from large beauty chains, and how Qurable builds them.

Four moves from the programs of large beauty chains and groups, based on public data, and the Qurable piece that handles each one. They are not Qurable customers.

  1. [ 01 ]

    95% of that chain’s sales come from program members

    Almost every sale has a name

    At the largest beauty chain in the US, almost all sales come from program members.

    In Qurable, the customer identifies at the register with a QR code that changes every 30 seconds or with her wallet pass, and every purchase adds to her history.

  2. [ 02 ]

    73% of that chain’s US members bought only in store

    The store still matters

    At the same chain, most members bought only in store.

    In Qurable, the counter, the app and ecommerce share one profile, and your team finds the customer by any of her identifiers.

  3. [ 03 ]

    3 spend-based tiers in that chain’s program

    Spend-based tiers worth reaching

    Another global beauty chain ranks members in three tiers by annual spend, with its own event for the top tier.

    In Qurable: tiers calculated on your own base, with rewards per tier and tier points that only go up.

  4. [ 04 ]

    25M people in the starting base of that group’s unified program

    One program for every brand in the group

    A Brazilian beauty group unified its brands’ programs into a single rewards platform, starting with a base of more than 25 million people.

    In Qurable, several brands share one program and one balance, with rules and rewards per brand.

02 / 04

Sources (accessed 16/10/2026): Annual Report FY2025 (SEC), 2026 · Modern Retail, 10/09/2024 · Meio & Mensagem (Portuguese), 31/03/2025

What it looks like

One customer, everything she bought and likes.

Qurable recognizes the customer online, in the app and in store, and merges her into one profile your team manages in Qurable Manager.

< 50 ms identification, p95

Customer profile

Example

Unique ID · 7C2E-90B4

Valentina R.

Customer since 2022

Gold
  • App
  • Store
  • Online
  • POS

One profile

Purchases in 12 months
9
Favorite line
Skincare
Last purchase
21 days ago
Consent
Email and WhatsApp

Tiers are calculated on your own base, with rewards per tier. Tier points only go up: redeeming never lowers a tier.

Program · Your brand

Example

Your brand

Member

Gold

Next tier 800 points
LandingSign-upTiersRedemption

Milestone rewards, missions and games configured from the console, with a budget and cap per campaign.

< 1 week to launch a game

Milestone reward

Example

Milestone

5 purchases this year

4 / 5
  • Pick your gift on completion
  • 500 points or a catalog product

Landing, sign-up, tiers, balance and redemption under your brand and on your domain, built with Qurable components; the SDK takes them to your app and web.

Mission · New line

Example

Active mission

Try the new line and leave a review

1 / 2
  • Badge on completion
  • 300 points on completion

Questions

What beauty stores and brands ask.

Tiers, rewards, the customer in store and programs under your brand.

It’s a program that recognizes the customer in store, in the app and online, ranks her in tiers by what she buys and gives her rewards that aren’t only discounts: gifts, prizes, missions and rewards per tier.

Yes. Tiers are calculated on your own base, with rewards per tier. Tier points only go up, so redeeming never moves a customer down a tier.

Yes. Your team finds her by any of her identifiers in the service console and sees her program history: purchases, redemptions, coupons, tier changes and adjustments, with the reason for each movement.

Yes. Milestone rewards where the customer picks the prize, missions such as trying a new line or leaving a review, and games with a budget and cap per campaign. Launching a game takes less than a week.

Yes. Landing, sign-up, tiers, balance and redemption carry your brand on your domain, built with Qurable components. That’s how, for example, Perfumerías Rouge’s Elite Club and Grupo Dabra’s TRIBU work.

Almost every sale has a name: at the largest US beauty chain, 95% of sales come from members, and most of them buy only in store. They rank members in spend-based tiers and unify the group’s brands in one program. Those pieces can be built on Qurable.

Related guides

All resources
  • GuideLoyalty gamification with real prizes

    A game with prizes has two layers: the one that shows it and the one that decides what it can pay and records it.

  • FinancePoint value

    Every point has two values: what it costs the company to deliver and what the member perceives.

  • IndustryMulti-brand loyalty

    A multi-brand program recognizes the same customer across all of a group's brands.

Compare alternatives

No commitment · 45-minute session

Make every customer feel known.

We’ll show you how Qurable builds tiers, rewards and benefits for your customer, in store and online. Pilot in production in 1 to 3 months.