[ 01 ]
Discounts with no recipient
The promotional price applies to anyone at the register. Without identifying the customer, you can’t tell whether the promotion brought a new purchase or gave away margin to someone who was buying anyway.
Retail Loyalty Platform for Grocery, Fashion and BeautyThe same customer in store, in the app and online. Qurable recognizes them everywhere.
Qurable is the retail loyalty platform: it identifies each customer of your grocery chain, fashion store or beauty retailer in store, in the app and online, and decides the reward at payment: points, coupons or a member discount. TRIBU, from Grupo Dabra, runs on Qurable with Dexter, Moov and Stock Center.
TRIBU, by Grupo Dabra, runs on Qurable
- 45 days to full production TRIBU case
- 3 brands in one program Dexter, Moov and Stock Center
- ~150 ms benefit decision At the POS, online or in the app
- 18M members In programs running on Qurable
Retail, fashion and beauty brands that use Qurable
The core problem
Promotions for everyone, customers nobody recognizes.
In the supermarket, the fashion store or the beauty shop, many purchases aren’t identified: the discount reaches everyone the same way and margin goes into promotions that don’t build habit.
[ 02 ]
Each channel, a different customer
The same person buys in store, in the app and online, and the system treats them as three. Points, coupons and history don’t travel with them.
[ 03 ]
Many brands, many programs
Banners, formats and brands with separate programs: the customer starts from zero in each one and the group can’t see what that customer is worth in total.
With Qurable
One account in store, app and online.
Several brands in one program, like TRIBU.
The reward decided at payment.
Choose your format
Grocery, fashion and beauty: one platform, three uses.
Each format has its own page: the problem, how Qurable solves it and what the leaders do.
[ 01 ] Grocery
Member discounts and supplier promotions
84% of the UK’s largest supermarket chain’s sales are made with its program
- Members identify at the register with a dynamic QR or wallet pass
- Discount, coupon or points decided at payment
- Promotions co-funded by supplier brands
[ 02 ] Fashion and sportswear
Several brands, every channel, one program
52% of a global sporting goods chain’s revenue in Mexico comes from identified members
- One profile in store, app and online
- Several brands with one balance, like TRIBU
- Missions, tiers and community
[ 03 ] Beauty
Spend-based tiers and rewards that aren’t discounts
95% of the largest US beauty chain’s sales come from its program members
- Tiers calculated on your own base
- Milestone rewards, missions and games
- Each customer’s history, in store and online
How Qurable solves it
One identity, every channel.
Recognizes the customer online, in the app and in store, and merges them into one profile your team manages in Qurable Manager.
< 50 ms identification, p95
Customer profile
ExampleUnique ID · 4F9A-21C7
Lucía M.
- App
- Store
- Online
- POS
One profile
- Purchases in 12 months
- 18
- Size
- M
- Reward at payment
- 15% off footwear
- Consent
- Email and WhatsApp
With the customer identified, the receipt and the payment method, Qurable picks the best available promotion. After payment, it can give a reward or suggest a product.
~150 ms the full decision
Checkout · Online
Example- Purchase
- Sneakers
- Points applied
- 2,000
- Balance
- Card
- Promotion picked
- Free shipping
- [ 01 ]
Identify
Customer session
- [ 02 ]
Decide
Best available promotion
- [ 03 ]
Reward
On the success screen
Landing, sign-up, tiers, balance and redemption under your brand and on your domain, built with Qurable components; the SDK takes them to your app and web.
Program · Your brand
ExampleYour brand
Member
Platinum
Next tier 1,500 points
LandingSign-upTiersRedemption
Missions, badges, referrals and games configured from the console, with a budget and cap per campaign.
< 1 week to launch a game
Mission · From store to app
ExampleActive mission
Buy in store and review in the app
1 / 2- Community badge
- 500 points
Questions
What retailers ask.
Formats, channels, brands and points at checkout.
It’s a program of points, tiers, coupons and rewards that recognizes the customer in store, in the app and online, and gives each one the right reward. In grocery it usually relies on member discounts and coupons; in fashion, sportswear and beauty, on tiers and exclusive rewards.
Supermarkets, fashion and sportswear brands and chains, and beauty stores and brands. The pieces are the same (identity, rules, points and ledger) and each format combines them differently: member discounts and supplier promotions in grocery, multi-brand and community in fashion, spend-based tiers and rewards in beauty.
Yes. Qurable merges channels into one 360 profile. Ecommerce integrations already live with clients include Shopify, VTEX and Tiendanube.
Grupo Dabra runs TRIBU on Qurable: one program for Dexter, Moov and Stock Center, in store and online, which passed 1 million members in its first year. In beauty, Perfumerías Rouge runs Elite Club, its program with its own brand on its own domain.
Yes. At Qurable’s web and app checkout and in connected ecommerce integrations, the customer can pay part with points and part with another method. Split payment (points + another method) is not yet available at the POS.
Yes. Describe the campaign, AI builds it on your catalog, you simulate it on the last 7 days of real data and approve it from Manager.
Related guides
All resources- IndustryMulti-brand loyalty
A multi-brand program recognizes the same customer across all of a group's brands.
- CountryLoyalty in Argentina
In Argentina, point value and spend-based rules must be adjustable without development work.
- FinanceBreakage
Expiration is a rule with a date; breakage is an estimate of what will never be redeemed.
No commitment · 45-minute session
One customer, every channel, one program.
We’ll show you how Qurable connects store, app and ecommerce for grocery, fashion and beauty. Pilot in production in 1 to 3 months.