Skip to content

Pharmacy loyalty program for drugstore chains: The customer who comes back every month should get more than a discount. Make sure they always come back to your pharmacy.

Leading chains identify almost every purchase, look after chronic patients, and charge manufacturers to reach the right customer. With Qurable, your chain does the same on top of your POS and e-commerce: it identifies the customer, gives them a balance under your brand, and decides the reward at payment.

See how it works
Benchmark20+ pharmacy chains, with a PDF to download

Qurable in production

  • 18M members In programs running on Qurable
  • < 50 ms identification at the counter p95, server-side
  • ~150 ms reward decision In the store and online
  • 1 to 3 months to a pilot in production On your POS and e-commerce

What the benchmark shows

The winners know their customers, not the ones with the deepest discounts.

We reviewed more than 20 chains in 14 markets. The leaders solved four problems that most pharmacies still have.

[ 01 ]

If you can’t identify the purchase, you can’t personalize or measure. Brazil’s largest pharmacy chain identifies 97% of its purchases and reports that figure to investors alongside sales.

[ 02 ]

Blanket discounts reach people who would have bought anyway. A flat, untargeted balance ends up as a discount by another name, and margin leaks with every campaign.

[ 03 ]

They’re your most valuable customers: they buy every month and bring more margin. But one stockout or a missed refill is enough for the treatment to move to another pharmacy.

[ 04 ]

Pharma manufacturers and brands fund promotions at your counters, but reconciliation happens in spreadsheets, and nobody can show which purchase each dollar drove.

With Qurable

  • Every purchase, identified at the counter, in the app, and online.

  • A balance that comes back to your pharmacy, in a wallet or on your card.

  • On-time refills, measured against a control group.

  • Each manufacturer’s contribution, recorded per campaign.

How Qurable solves it

The leaders’ four stages, in the order that works.

Know, activate, retain, and monetize. Each piece plugs into your POS and e-commerce without changing your checkout system, and goes live before the next one starts. Qurable already runs with Oracle, Microsoft, and Napse at existing customers, among others.

[ 01 ] Know

Every purchase, with a name

< 50 ms to recognize the customer at the counter (p95)

  • A QR code that changes every 30 seconds or a wallet pass, at the counter, in the app, and online
  • One profile per ID number across your brands and channels
  • If the service doesn’t respond, the sale still goes through

[ 02 ] Activate

A balance that brings the second purchase

~150 ms to choose the reward before the receipt closes

  • A cash balance or cashback that customers spend on their next purchase
  • Discount, coupon, or points based on the customer, the basket, and the payment method
  • Rules by category and product, so you reward only where regulations allow

[ 03 ] Retain

Chronic patients, looked after at every refill

< 1 week to launch a new mission from the console

  • A reminder before each refill, in a journey with wait steps over WhatsApp or email
  • Consistency missions, such as a reward on the fourth on-time refill
  • Audiences built on purchase frequency and category, never on diagnoses

[ 04 ] Monetize

Manufacturers who fund the reward

100% of each party’s contribution recorded per campaign

  • Co-funded promotions with each party’s percentage
  • A manufacturer’s launch reaches customers who already buy that category
  • Qurable calculates the contribution and prepares the reconciliation; it doesn’t move funds

Personalization and targeting

A manufacturer’s launch, in front of the customer who already buys that category.

A new sunscreen, a dermocosmetics line, or the brand funding the promotion: Qurable puts it in front of customers who buy that category, with a sample, a coupon, or bonus points — and records the manufacturer’s contribution.

  1. [ 01 ]

    Choose what to move

    A manufacturer’s launch, a dermocosmetics line, or your private label.

  2. [ 02 ]

    Qurable builds the audience

    Based on purchase categories, frequency, channel, and program tier. Never on diagnoses.

  3. [ 03 ]

    The reward reaches the right customers

    A sample, coupon, or bonus points at payment, in the app, or in a journey, with a cap and a budget per campaign.

  4. [ 04 ]

    Measure and repeat

    See how many people in that audience bought the product and what the reward cost, then simulate the next campaign before it goes live.

Or describe it in one sentence, and the AI drafts the rule, the audience, and the coupons from your catalog. You approve it.

Targeted campaign

Example
Product Audience Reward
Product
Sunscreen · launch
Audience
Bought dermocosmetics in the last 90 days
Reward
Sample + 2× points
Rules
Manufacturer contribution: 50%

Audience

customers who fit 6,240

Wallet and branded card

A balance of their own that comes back to your pharmacy.

Large pharmacy chains give rewards back as a balance that can only be spent at the chain. With Qurable, you can build the same thing: a wallet with your brand, a card with a partner bank, or cashback funded by manufacturers.

  1. [ 01 ]

    Balance in your app

    Program cashback or points stay as a balance the customer spends at your chain. On the web and in the app, it can be combined with another payment method; not yet at the POS.

  2. [ 02 ]

    A card with your brand

    With a partner bank or issuer, Qurable credits the reward for every card purchase to your program, or calculates it and sends it to a partner brand’s program.

  3. [ 03 ]

    Cashback funded by manufacturers

    The manufacturer pays part of the reward, the bank pays another part, and the pharmacy covers the rest; each contribution is recorded per campaign.

Your chain doesn’t need to become an issuer: Qurable handles issuing, processing, and compliance for a card with your brand — or works with the bank or issuer you choose — and decides the reward inside the payment authorization.

Customer wallet

Example
Balance at your pharmacy

$3,420

  • Purchase with your card +2% as balance
  • Sunscreen +$300 funded by the manufacturer
  • Next purchase in 6 days
Payment
Balance + card (web and app)
Tier
Gold

What market leaders do

Ideas from large pharmacy chains, and how they’re built on Qurable.

Five moves from the chains in the benchmark, based on public data, and the Qurable piece behind each one.

  1. [ 01 ]

    97% of that chain’s sales tied to an identified customer

    Almost every sale has a name

    Brazil’s largest pharmacy chain identifies the customer in almost all of its sales.

    In Qurable, the customer identifies themselves at the counter with a QR code that changes every 30 seconds or with their wallet pass, and every purchase adds to their history.

  2. [ 02 ]

    124M members in that chain’s program (August 2024)

    A program the size of the chain

    One of the largest US pharmacy chains has about 124 million members in its program.

    In Qurable, that’s one profile per member at the counter, in the app, and online, managed by your team in Qurable Manager.

  3. [ 03 ]

    2% back as redeemable balance on almost every purchase at that chain

    Balance on almost every purchase

    Another large US chain gives back a percentage of almost every purchase as a balance to spend at its pharmacies.

    In Qurable, program points or cashback stay as a balance in a wallet with your brand.

  4. [ 04 ]

    10% in balance on private-label purchases with that chain’s card (5% on the rest)

    A card that gives balance back at the chain

    A US chain launched a co-branded card with a bank that pays back program balance: more on its private label and less on everything else.

    In Qurable, with the issuer you choose, the reward for every card purchase is credited to your program.

  5. [ 05 ]

    20M users of that chain’s e-wallet

    A wallet customers use every day

    A leading pharmacy chain in Mexico has an e-wallet with more than 20 million users that is now evolving into a debit account.

    In Qurable, the program balance lives in a wallet with your brand and can be combined with another payment method on the web and in the app.

02 / 05

Sources (accessed October 17, 2026): Money Times, June 21, 2023 · Form 10-K FY2024 (SEC), 2024 · Press release, June 15, 2021 · Synchrony, August 16, 2021 · Expansión, April 28, 2026

See the full benchmark of 20+ chains

Benchmark · Pharmacy

What the leading pharmacy chains do

RD Saúde, Farmacias del Ahorro, Farmatodo, Farmacias Ahumada, Farmacity, and more: how they identify every purchase, retain chronic patients, and monetize their data. With public sources and the full benchmark as a PDF download.

38
pages
20+
chains
14
markets
43
public sources
See the benchmarkPDF included · Free

What it looks like

One customer, every purchase at your chain and across all your brands.

Qurable recognizes the customer online, in the app, and at the counter, and unifies them in one 360 profile your team manages in Qurable Manager. It works across brands and companies too: if your group runs several, each on its own systems, the customer has one profile, one tier, and one balance.

< 50 ms identification, p95

Customer profile

Example

Unique ID · 9B1D-44E2

Martín G.

Member since 2021

Gold
  • App
  • Counter
  • E-commerce
  • POS

One profile

Purchases in 12 months
14
Favorite line
Dermocosmetics
Next purchase
In 6 days
Consent
Email and WhatsApp

The reward stays as a program balance, and with a partner issuer, it can come from a card with your brand.

Wallet · Your brand

Example

Your pharmacy

Available balance

$3,420

Next tier 600 points
AppWebCard

A journey with wait steps reminds the customer over WhatsApp or email when the next purchase is due, based on purchase frequency and never on diagnoses. The fourth on-time refill earns a reward the manufacturer can co-fund, and refills are measured against a control group.

Refill journey

Example
  1. [ 01 ]

    Day 25

    WhatsApp reminder

  2. [ 02 ]

    Day 30

    Purchase at the counter

  3. [ 03 ]

    4th refill

    Consistency reward

Audience
Monthly buyers of the category
Reward
$3 balance · paid by the manufacturer
Measurement
On-time refills vs. control group
Channel
WhatsApp and email

Each promotion sets the percentage paid by the pharmacy and by the manufacturer, and each contribution is recorded per campaign.

~150 ms decision at payment

Manufacturer promotion

Example

Manufacturer 50% Bank 30% Pharmacy 20%

  • Sunscreen 2-for-1 at the counter
  • Contribution recorded per campaign

A member portal under your brand and on your domain, with sign-up, tiers, balance, and redemption, built with Qurable components — plus a native iOS and Android app under your brand, or the same components inside the app you already have.

Program · Your brand

Example

Your pharmacy

Member

Gold

Next tier 600 points
LandingSign-upTiersRedemption

Questions

What pharmacy chains ask.

Counter identification, POS integration, wallet, and card.

It’s a program that identifies the customer at the counter, in the app, and online, and rewards them for buying at your chain: balance, coupons, points, and tiers. The goal is to keep each month’s purchase at your pharmacy instead of the one next door.

They identify almost every purchase, sustain repeat purchases from chronic patients, and charge manufacturers and brands to reach the right customer. Brazil’s largest chain identifies 97% of its purchases, and its regular customers bring 9 times more gross margin than occasional ones. Qurable’s benchmark covers more than 20 chains in 14 markets.

It depends on each country’s regulations. With Qurable, the reward is decided using the receipt’s line items and rules by category and product, so it applies only where allowed, for example, on dermocosmetics, personal care, over-the-counter products, or private label.

Yes. Program cashback or points are held as a balance in a branded wallet, which can be combined with another payment method on the web and in the app (not yet at the POS). With a partner bank or issuer, Qurable credits the reward for every card purchase to your program. Your chain doesn’t need to be an issuer: Qurable handles issuing, processing, and compliance for a card with your brand, or works with the issuer you choose.

Yes. Qurable builds the audience from purchase categories, frequency, channel, and tier, for example, customers who bought dermocosmetics in the last 90 days, and gives them a sample, a coupon, or bonus points. The lab’s contribution is recorded per campaign, and you see how many bought the product.

Yes. A promotion can be split between the pharmacy and one or more labs or brands at an agreed percentage, and each contribution is recorded per campaign. Qurable doesn’t move funds: it calculates the contribution and gets it ready for settlement.

Related guides

All resources
  • PharmacyPharmacy loyalty

    Leading pharmacy chains win because they know their customers, not because they offer bigger discounts: RD Saúde identifies 97% of its purchases, and its regular customers bring 9 times more gross margin.

  • ConceptSupplier-funded promotions

    A supplier-funded promotion is paid, in full or in part, by the brands that sell to the retailer.

  • PlatformPromotion engine

    Discounts, coupons, and referrals with rules, budgets, and each brand's contribution.

More guides

Compare alternatives

No commitment · 45-minute session

Make every purchase count toward the next one.

In 45 minutes, we’ll show you how Qurable identifies the customer at your counter, gives them their own balance, and looks after chronic patients’ refills. Pilot in production in 1 to 3 months.