[ 01 ]
The treatment repeats every month, but nothing ties it to your chain. Without knowing who they are or when they come back, every refill starts from zero.
Pharmacy Loyalty ProgramThe customer who comes back every month for their treatment should come back to your pharmacy.
With Qurable, your pharmacy chain’s loyalty program identifies the customer at the counter, in the app and online, gives them their own balance in a wallet or a card with your brand, and decides the reward at payment, with promotions funded by labs.
Qurable in production
- 18M members In programs running on Qurable
- < 50 ms identification at the counter p95, server side
- ~150 ms reward decision In store and online
- 1 to 3 months to a pilot in production On your POS and your ecommerce
The pharmacy problem
Repeat purchases, customers who don’t stay.
Pharmacy customers come back every month, but they buy wherever is closest. Without a profile and a reason to choose your chain, the refill goes to the pharmacy next door.
[ 02 ]
Blanket discounts on dermocosmetics and personal care: the reward goes to people who would have bought anyway and margin leaks with every campaign.
[ 03 ]
Labs and brands fund promotions at your counters, but the close is done in spreadsheets and nobody can show what purchase each dollar generated.
With Qurable
Every refill, identified at the counter, in the app and online.
Balance that comes back to your pharmacy, in a wallet or your card.
Each lab’s contribution, recorded per campaign.
How Qurable solves it
From one-off purchases to refills at your chain.
Three pieces that plug into your POS and your ecommerce, without changing the checkout system.
[ 01 ] Identity
Every refill, with a name
< 50 ms to recognize the customer at the counter (p95)
- The customer identifies with a QR code that changes every 30 seconds or with their wallet pass
- Journeys that follow the refill, with waits and reminders
- If the service doesn’t respond, the sale still closes
[ 02 ] Reward
The right reward, where it’s allowed
~150 ms to choose the reward before the receipt closes
- Discount, coupon or points by customer, basket and payment method
- Rules by category and product, to reward only where your regulation allows
- Tiers, missions and rewards in dermocosmetics and personal care
[ 03 ] Labs
Promotions funded by labs
100% of each party’s contribution recorded per campaign
- Co-funded promotions with each party’s percentage
- Each lab’s or brand’s contribution is recorded per campaign
- Qurable calculates the contribution and gets the close ready; it doesn’t move funds
Personalization and targeting
The lab’s launch, to the customer who already buys that category.
A new sunscreen, a dermocosmetics line or the brand funding the promotion: Qurable takes it to customers who buy that category, with a sample, a coupon or bonus points, and the lab’s contribution recorded.
- [ 01 ]
Choose what to move
A lab launch, a dermocosmetics line or your private label.
- [ 02 ]
Qurable builds the audience
From purchase categories, frequency, channel and program tier. Never from diagnoses.
- [ 03 ]
The reward reaches the right fit
A sample, coupon or bonus points at payment, in the app or in a journey, with a cap and budget per campaign.
- [ 04 ]
Measure and repeat
See how many in that audience bought the product and what the reward cost, and simulate the next campaign before going live.
Or describe it in one sentence and the AI drafts the rule, the audience and the coupons on your catalog; you approve it.
Targeted campaign
Example Product Audience Reward
- Product
- Sunscreen · launch
- Audience
- Bought dermocosmetics in 90 days
- Reward
- Sample + 2x points
- Rules
- Lab contribution: 50%
Audience
customers who fit 6,240
Wallet and own card
Your own balance, that comes back to your pharmacy.
Large pharmacy chains give rewards back as balance that can only be spent at the chain. With Qurable you build the same: a wallet with your brand, a card with a partner bank, or cashback funded by labs.
- [ 01 ]
Balance in your app
Program cashback or points stay as balance the customer spends at your chain. On the web and in the app it combines with another payment method; at the POS, not yet.
- [ 02 ]
A card with your brand
With a partner bank or issuer, Qurable credits the reward for every card purchase to your program, or calculates it and sends it to a partner brand’s program.
- [ 03 ]
Cashback funded by labs
The lab pays part of the reward, the bank another and the pharmacy the rest; each contribution is recorded per campaign.
Qurable doesn’t issue cards: it works with the bank or issuer you choose and decides the reward inside the payment authorization.
Customer wallet
ExampleBalance at your pharmacy
$3,420
- Purchase with your card +2%
- Sunscreen +$ 300
- Next refill
- Payment
- Balance + card (web and app)
- Tier
- Gold
What the leaders do
Ideas from the large pharmacy chains, and how they’re built on Qurable.
Five moves from the programs of large pharmacy chains, based on public data, and the Qurable piece that solves each one. They are not Qurable customers.
[ 01 ]
97% of that chain’s sales identified with the customer
Almost every sale has a name
Brazil’s largest pharmacy chain identifies the customer in almost all of its sales.
In Qurable, the customer identifies at the counter with a QR code that changes every 30 seconds or with their wallet pass, and every purchase adds to their history.
[ 02 ]
124M members in that chain’s program (August 2024)
A program the size of the chain
One of the largest US pharmacy chains has about 124 million members in its program.
In Qurable, one profile per member at the counter, in the app and online, managed by your team in the Qurable Manager.
[ 03 ]
2% back as redeemable balance on almost every purchase at that chain
Balance on almost every purchase
Another large US chain gives back a percentage of almost every purchase as balance to spend at its pharmacies.
In Qurable, program points or cashback stay as balance in a wallet with your brand.
[ 04 ]
10% in balance on private-label purchases with that chain’s card (5% on the rest)
A card that gives balance back at the chain
A US chain launched a card with its brand together with a bank that pays back program balance: more on its private label and less on everything else.
In Qurable, with the issuer you choose, the reward for every card purchase is credited to your program.
[ 05 ]
20M users of that chain’s e-wallet
A wallet customers use every day
A leading pharmacy chain in Mexico has an e-wallet with more than 20 million users, now evolving into a debit account.
In Qurable, program balance lives in a wallet with your brand and combines with another payment method on the web and in the app.
02 / 05
Sources (accessed 17/10/2026): Money Times, 21/06/2023 · Form 10-K FY2024 (SEC), 2024 · Press release, 15/06/2021 · Synchrony, 16/08/2021 · Expansión, 28/04/2026
What it looks like
One customer, every refill at your chain.
Qurable recognizes the customer online, in the app and at the counter, and unifies them in one profile your team manages in the Qurable Manager.
< 50 ms identification, p95
Customer profile
ExampleUnique ID · 9B1D-44E2
Martín G.
- App
- Counter
- Ecommerce
- POS
One profile
- Purchases in 12 months
- 14
- Favorite line
- Dermocosmetics
- Next refill
- In 6 days
- Consent
- Email and WhatsApp
The reward stays as program balance, and with a partner issuer it can come from a card with your brand.
Wallet · Your brand
ExampleYour pharmacy
Available balance
$3,420
Next tier 600 points
AppWebCard
Each promotion carries the pharmacy’s and the lab’s percentage, and each contribution is recorded per campaign.
~150 ms decision at payment
Lab promotion
ExampleLab 50% Bank 30% Pharmacy 20%
- Sunscreen
- Contribution recorded
Landing, sign-up, tiers, balance and redemption with your brand and on your domain, built with Qurable components; the SDK brings them to your app and web.
Program · Your brand
ExampleYour pharmacy
Member
Gold
Next tier 600 points
LandingSign-upTiersRedemption
Questions
What pharmacy chains ask.
Identification at the counter, wallet and card, labs and health data.
It’s a program that identifies the customer at the counter, in the app and online and rewards them for buying at your chain: balance, coupons, points and tiers. Its goal is to bring each month’s refill back to your pharmacy instead of the one next door.
It depends on each country’s regulation. In Qurable the reward is decided with the receipt detail and with rules by category and product, so it applies only where allowed, for example on dermocosmetics, personal care, over-the-counter products or private label.
Yes. Program cashback or points stay as balance in a wallet with your brand, which combines with another payment method on the web and in the app (not yet at the POS). With a partner bank or issuer, Qurable credits the reward for every card purchase to your program. Qurable doesn’t issue cards.
Yes. Qurable builds the audience from purchase categories, frequency, channel and tier, for example customers who bought dermocosmetics in the last 90 days, and gives them a sample, a coupon or bonus points. The lab’s contribution is recorded per campaign and you see how many bought the product.
Yes. A promotion can be paid between the pharmacy and one or more labs or brands at an agreed percentage, and each contribution is recorded per campaign. Qurable doesn’t move funds: it calculates the contribution and gets it ready for the close.
With a QR code that changes every 30 seconds or with their Apple Wallet or Google Wallet pass. Qurable recognizes them in under 50 ms (p95, server side) and decides the reward before the receipt closes. If the service doesn’t respond, the sale still closes.
Audiences are built from purchase categories and the attributes your program defines, not from diagnoses. Qurable can run on pseudonymized identity: campaigns, tiers and rules work without seeing name, ID or contact details.
Related guides
All resources- ConceptMerchant-funded cashback
Merchant-funded cashback is paid, fully or in part, by the merchant of the purchase.
- FinancePoint value
Every point has two values: what it costs the company to deliver and what the member perceives.
- GuideLoyalty gamification with real prizes
A game with prizes has two layers: the one that shows it and the one that decides what it can pay and records it.
No commitment · 45-minute session
Make every refill come back to your pharmacy.
We’ll show you how Qurable identifies the customer at your counter, gives them their own balance and decides the reward at payment. Pilot in production in 1 to 3 months.