Skip to content

The Aeroméxico Rewards business model: what an airline can take and how to build it

Resources · Case study

Aeroméxico Rewards had 13.3 million members as of June 2025 and more than 395,000 co-branded cardholders with American Express and Santander, according to Aeroméxico's SEC prospectus. This guide explains how the model works, what an airline can take from it and how to build it with Qurable.

Updated · 5 min read

See the model

Case study note based on public information. Aeroméxico is not a Qurable client.

Public figures on Aeroméxico Rewards

Aeroméxico is not a Qurable client. These figures are public and each one carries its source.

  • 13.3Mmembers as of 6/30/2025Aeroméxico prospectus (SEC)
  • 395,000+co-branded cardholdersAeroméxico prospectus (SEC)
  • 2issuing banks: American Express and SantanderAeroméxico prospectus (SEC)
  • 2022Aeroméxico bought back Aimia's stakeAeroméxico prospectus (SEC)

Airline and travel programs on Qurable

  • SKY Airline
  • CU Travel
Read the SKY Plus case

Key takeaways

  1. Aeroméxico Rewards had 13.3 million members as of June 2025 and more than 395,000 co-branded cardholders.
  2. In 2023 Club Premier was renamed Aeroméxico Rewards, points stopped expiring and started paying for bags and seats.
  3. An airline can take its own card and points for ancillaries, with Qurable on top of its current program.

How it makes money

How Aeroméxico Rewards makes money.

Three pieces explain the model. Every figure comes from a public source, listed under the table on this page.

  • Co-branded cards

    Two issuing banks

    American Express and Santander issue the program's cards. Banks buy points for their customers and the program reaches beyond the plane.

    Public figure
    More than 395,000 cardholders.

  • Program control

    The program comes home

    In July 2022 Aeroméxico bought back Aimia's stake in the program. Owning it lets the airline decide partners, rules and data.

    Public figure
    Aeroméxico listed on the New York Stock Exchange in 2025.

  • Points for ancillaries

    Points that never expire

    Since 2023 points don't expire and pay for bags and seats, not only tickets, so members use their balance more often.

    Public figure
    Club Premier was renamed Aeroméxico Rewards in 2023.

What your airline can take

Three pieces that work for an airline of any size.

You don't need Aeroméxico's size to use its model. These pieces are added on top of the program you already run.

  • Your own card, without being an issuer

    With Qurable you get a wallet and your own card; Qurable handles issuance, processing and compliance.

  • Points for ancillaries

    Points plus cash at checkout for bags, seats and upgrades: authorize, capture and reverse, in ~150 ms.

  • Program control and security

    A dedicated anti-fraud service, with device fingerprinting and ring detection, plus ledger controls: velocity, idempotency and two-person approval.

How to build it

What Aeroméxico Rewards does and how you build it with Qurable.

Each row is a piece of the model and how it is solved on top of your core and your PSS. Sources are under the table.

The Aeroméxico Rewards model and how to build it with Qurable
Aeroméxico RewardsWith Qurable
Co-branded cardAmerican Express and Santander; 395,000+ cardholdersA wallet and a card with your brand; Qurable handles issuance, processing and compliance
AncillariesPoints pay for bags and seatsPoints plus cash at checkout for bags, seats and upgrades
ExpiryPoints don't expire since 2023Rule-based expiry, or none, with real-time liability
ControlBought back Aimia's stake in 2022The program is yours: data, rules and partners in your account, with your brand
SecurityNot publishedDedicated anti-fraud and ledger controls: velocity, idempotency, two-person approval and value recovery

Sources on Aeroméxico Rewards: Aeroméxico, SEC prospectus (2025) · Aviación al Día, from Club Premier to Aeroméxico Rewards (2023) · AltexSoft, Aeroméxico IPO (2025)

Aeroméxico, Aeroméxico Rewards, American Express, Santander and Aimia are trademarks of their owners. Aeroméxico is not a Qurable client. This page uses only public information available as of October 15, 2026. If you find anything outdated, write to us and we will fix it.

With Qurable

A layer on top of your program, no migration to start.

Qurable connects to your program core and your PSS with REST APIs, a sandbox and webhooks. You start with one front and add the rest in stages.

  • Points plus cash at checkout

    Authorize, capture and reverse miles for tickets and ancillaries, decided in ~150 ms.

    Loyalty at the POS and checkout

  • Partners through a single API

    Banks, hotels, car rentals and retailers award and redeem miles, with every transaction reconciled in the ledger.

    Loyalty coalition

  • Wallet and your own card

    A card with your brand: Qurable handles issuance, processing and compliance.

    Airline loyalty

Questions

What people ask about Aeroméxico Rewards.

Short answers with public data, and what your airline can take.

13.3 million as of June 30, 2025, according to Aeroméxico's SEC prospectus, with more than 395,000 co-branded cardholders with American Express and Santander.

In 2023 the program was renamed, points stopped expiring and started paying for bags and seats.

Its own card without being an issuer, points for ancillaries and control of the program. With Qurable they are added on top of the current program, in stages.

No. This page analyzes Aeroméxico Rewards' public model. The airline program running on Qurable is SKY Plus, by SKY Airline.

Last reviewed

Further reading

The overview guide, other programs and the case of an airline on Qurable.

Bring the model to your airline.

In a 30-minute technical session we review your program and show you which pieces Qurable adds on top of your core and your PSS.

Read the documentation