The Iberia Club and Avios business model: what an airline can take and how to build it
Resources · Case study
IAG Loyalty, owner of Avios, made €548 million in operating profit in 2025, and more than 80% of its revenue comes from partners buying Avios, according to Skift. Iberia Club uses that currency alongside British Airways and other airlines. This guide explains what an airline can take and how to build it with Qurable.
Case study note based on public information. IAG is not a Qurable client.
- 01
How it earns
- A shared currency
- Banks
- 02
What members get
- Spend-based status
- Five tiers
- 03
What to take
- Selling points
- Several brands
- 04
How to build it
- On your program
- In stages
Public figures on Iberia Club and Avios
IAG is not a Qurable client. These figures are public and each one carries its source.
- €548MIAG Loyalty operating profit in 2025IAG, 2025 results
- 80%+of loyalty revenue comes from partners buying AviosSkift, 06/25/2026
- +13.1%Avios issued in 2025: 200 billionIAG, 2025 results
- 17co-branded card partnersSkift, 06/25/2026
Key takeaways
- IAG Loyalty made €548 million in operating profit in 2025; more than 80% of its revenue comes from partners buying Avios.
- Avios is a currency shared by British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair.
- An airline can take point sales to banks and one program for several brands, with Qurable on top of its current program.
How it makes money
How Iberia Club and Avios makes money.
Three pieces explain the model. Every figure comes from a public source, listed under the table on this page.
A shared currency
Avios across airlines
British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair use Avios. One currency makes it easier to sell to banks and retailers.
- Public figure
- Valued at $10,345M, the world's 4th most valuable program.
Banks buying Avios
The margin is in banks
Two thirds of partner revenue comes from financial services, and the margin with banks is about twice that with the group's airlines, according to Skift.
- Public figure
- American Express and JPMorgan Chase renewed in 2025.
Iberia Club
Status per euro spent
Since April 2025 Elite Points are earned per euro spent, with five tiers up to Platino Prime. In June 2025 Iberia Plus was renamed Iberia Club.
- Public figure
- More than 6.5M members and 100+ partners.
What your airline can take
Three pieces that work for an airline of any size.
You don't need IAG's size to use its model. These pieces are added on top of the program you already run.
Selling points to banks
Banks buy points to reward their customers. With Qurable every contribution is recorded and reconciled in a double-entry ledger.
One program for several brands
One currency for several brands or airlines, with rules, currencies and liability by brand and country.
Spend-based status
Tiers that grow with spend on flights, ancillaries and partner purchases, with milestone rewards of choice.
How to build it
What Iberia Club and Avios does and how you build it with Qurable.
Each row is a piece of the model and how it is solved on top of your core and your PSS. Sources are under the table.
| Iberia Club and Avios | With Qurable | |
|---|---|---|
| Currency | Avios, shared by seven airlines | One currency for several brands, with rules and liability by brand and country |
| Partners | 80%+ of revenue from partners buying Avios; 17 card partners | Partners connected through a single API to buy, award and redeem points, reconciled in the ledger |
| Status | Elite Points per euro spent; five tiers up to Platino Prime | Tiers by spend, flights or partner purchases, with milestone rewards of choice |
| Co-branded card | American Express and JPMorgan Chase, renewed in 2025 | A wallet and a card with your brand; Qurable handles issuance, processing and compliance |
| Finance | IAG Loyalty reports its own operating profit | Real-time liability by currency and country, and expirations at 30, 60 and 90 days |
Sources on Iberia Club and Avios: IAG, 2025 results · IAG Loyalty, program valuation · Skift, 06/25/2026 · Iberia, Elite Points per euro spent · Reason Why, from Iberia Plus to Iberia Club
IAG, Avios, Iberia, Iberia Club, British Airways and the other brands cited belong to their owners. IAG and Iberia are not Qurable clients. This page uses only public information available as of October 15, 2026. If you find anything outdated, write to us and we will fix it.
With Qurable
A layer on top of your program, no migration to start.
Qurable connects to your program core and your PSS with REST APIs, a sandbox and webhooks. You start with one front and add the rest in stages.
Points plus cash at checkout
Authorize, capture and reverse miles for tickets and ancillaries, decided in ~150 ms.
Loyalty at the POS and checkoutPartners through a single API
Banks, hotels, car rentals and retailers award and redeem miles, with every transaction reconciled in the ledger.
Loyalty coalitionWallet and your own card
A card with your brand: Qurable handles issuance, processing and compliance.
Airline loyalty
Questions
What people ask about Iberia Club and Avios.
Short answers with public data, and what your airline can take.
IAG Loyalty made €548 million in operating profit in 2025, up from £420 million in 2024, and issued 200 billion Avios, up 13.1%. According to Skift, it aims to exceed €1 billion.
British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair, according to IAG Loyalty.
In June 2025 Iberia Plus was renamed Iberia Club. Since April 2025 Elite Points are earned per euro spent, with five tiers including Platino Prime.
No. This page analyzes the public model of Avios and Iberia Club. The airline program running on Qurable is SKY Plus, by SKY Airline.
Last reviewed
Further reading
Keep reading about airline programs.
The overview guide, other programs and the case of an airline on Qurable.
- ResourceAirline loyalty program: how to win between flights
What six large programs do and what your airline can take.
- ResourceThe LATAM Pass business model
How it earns, what your airline can take and how to build it.
- IndustryAirline loyalty
Points plus cash, partners, missions and your own card on your program.
- CaseSKY Plus, by SKY Airline
1.7M+ active members and 70+ partnerships on Qurable.
Bring the model to your airline.
In a 30-minute technical session we review your program and show you which pieces Qurable adds on top of your core and your PSS.