Loyalty platform in Mexico: loyalty program, stored value and partners
Resources · Country
A loyalty platform for Mexico has to run a nationwide loyalty program, with a peso balance members spend like stored value, everyday partners and a privacy notice. Soy Rappi, Rappi's program for its couriers, ran on Qurable across 100 cities in Mexico.
- StoreQR or wallet pass
- AppOwn checkout
- Stored valueBalance in pesos
One base
- CardReward at payment
- PartnersEveryday perks
- Privacy noticeConsent by channel
- < 50 msRecognizes the member
- ~150 msDecides the reward
- < 1 sRecords the purchase
Mexico, published case
Soy Rappi, Rappi's program for its couriers, ran on Qurable.
A rewards marketplace curated by profile, points and tiers, and partners that fit couriers' daily lives. Reach figures come from the published case.
- 170,000+Couriers connectedIn the Soy Rappi MVP
- 100Cities in MexicoProgram reach
- ~150 msReward decisionInside the authorization
- < 50 msMember identificationp95, server-side
Key takeaways
- In Mexico, many loyalty programs work as stored value: the peso balance is used to pay.
- The platform has to scale nationwide and capture consent through a privacy notice.
- Rappi's Soy Rappi connected more than 170,000 couriers across 100 cities on Qurable.
The Mexican market
What a loyalty program has to handle in Mexico.
In Mexico a program usually runs nationwide, the balance is spent like money and a privacy notice is mandatory. That defines what to require from the platform.
A balance that works as stored value
Many members expect to spend their balance like money. Paying with points needs hold, capture and reversal, and liability in pesos that's always current.
Nationwide scale
A program that works in one city has to work in a hundred: identification and rewards can't depend on the branch.
Everyday partners
Fuel, repair shops, insurance, gyms, food and mobile plans: the perks members actually use often come from partners.
Privacy notice
Mexico's federal law on personal data held by private parties requires a privacy notice and consent. The program has to record both by channel.
“Programa de lealtad”
It's the usual name in Mexico, along with “monedero electrónico” when the balance is spent like money. Use it in member communications.
What to require
The questions to choose a platform in Mexico.
Before you choose, ask the vendor to show each point in production, not in a slide deck.
| Requirement | What to look for |
|---|---|
| Can members pay with their balance? | Hold, capture and reversal of the balance, with split payment (points plus another method) in the web and app checkout. |
| Is liability in pesos always current? | Liability by store, campaign and expiration in real time, not at month-end close. |
| What is the latency at payment? | Identification and reward decision in milliseconds, measured in percentiles (p95), not averages. |
| What happens if it goes down? | Sales aren't blocked: earning is queued and posted when the service is back. |
| Does it record consent by channel? | With the date, source and version of the privacy notice text. |
| Where does the data live? | In the vendor's cloud or yours, with the provider and region you choose. |
| Does it run programs at national scale? | A case with reach across many cities that you can review. |
| Who implements it? | An in-house team that knows the product, with time to production in months. |
Case in Mexico
Soy Rappi: curated perks for every courier.
Rappi wanted a loyalty program for its couriers. Qurable built the partner module and helped bring partners on board.
Marketplace
Perks curated by profile
A rewards marketplace built around each courier's real profile, not a generic catalog.
- Reach
- More than 170,000 couriers in 100 cities in Mexico.
Recognition
Points and tiers
A points and tier system to identify and recognize the most active couriers.
- Goal
- Reward sustained behavior, not a one-off purchase.
Partners
Everyday brands
Fuel, repair shops, phone insurance, gyms, food and mobile plans, added to the program.
- Qurable's role
- Technology and the partner model.
With Qurable
Your loyalty program, nationwide.
Qurable recognizes the member, decides the reward at payment and runs the peso balance like stored value, with liability in plain sight.
Pay with points
Hold, capture and reversal of the balance. Split payment works in Qurable's web and app checkout and in connected ecommerce, not at the POS.
See loyalty at paymentRecognizes the member at any branch
With a QR code that changes every 30 seconds or an Apple Wallet or Google Wallet pass, in under 50 ms (p95).
See member dataPartners and co-funded promotions
Partners that issue and accept your points, with each party's contribution on the ledger.
See loyalty coalitionsIn the cloud and region you choose
Runs in containers, in Qurable's cloud or yours. ISO 27001 certified, with a 99.5% monthly SLA.
See the platform
FAQ
What people ask about loyalty in Mexico.
For marketing, loyalty, technology and finance teams at Mexican companies.
It depends on the program. A large company needs a platform that decides the reward at payment, lets members pay with their balance, scales nationwide and records privacy notice consent. Qurable is one of them: Soy Rappi ran on Qurable across 100 cities in Mexico.
Rappi built Soy Rappi with Qurable, the loyalty program for its couriers: a rewards marketplace curated by profile, with points and tiers, that connected more than 170,000 couriers across 100 cities in Mexico.
It's a program where the balance is expressed in pesos and members spend it as a payment method on their next purchases. For the company, that balance is a debt to the member that must be tracked in real time.
Yes, with hold, capture and reversal. Split payment (points plus another method in the same purchase) works in Qurable's web and app checkout and in connected ecommerce, not at the POS.
Qurable records consent by channel with the date, source and text version, can run on pseudonymized identity and lets you delete personal data with an audit trail. This isn't legal advice: your legal team defines the notice.
The pilot goes live in 1 to 3 months, with an existing program or from scratch, and implementation is done by Qurable's own team.
Last reviewed
Further reading
Keep reading about your program in Mexico.
The Soy Rappi case and the guides to evaluate a platform.
- ResourceLoyalty program for couriers and drivers
How to retain service partners with curated perks.
- ResourceEnterprise loyalty in Latin America
What to require to run one program across countries.
- ModuleLoyalty at payment
The reward decided inside the authorization.
- ModuleLoyalty coalitions
Partners that issue and accept your points.
- CaseSoy Rappi case
Curated perks for more than 170,000 couriers.
Does your program run in Mexico?
In a 45-minute technical session we show you how Qurable would decide the reward in your payment and run your peso balance.