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Loyalty program for couriers and drivers: how to retain service partners

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A loyalty program for couriers and drivers rewards the partners who deliver the service, not the customers who buy. It recognizes sustained behavior with points and tiers and offers perks curated for their daily lives. That's how Rappi built Soy Rappi, on Qurable.

Updated · 5 min read

See what to require

Quick commerce, published case

Soy Rappi connected more than 170,000 couriers across 100 cities in Mexico on Qurable.

A rewards marketplace curated by profile, points and tiers, and partners that fit couriers' daily lives. Reach figures come from the published case.

Read the Soy Rappi caseSee all case studies
  • 170,000+Couriers connectedIn the Soy Rappi MVP
  • 100Cities in MexicoProgram reach
  • 6Partner categoriesFuel, repair shops, insurance, gyms, food and mobile plans
  • < 50 msMember identificationp95, server-side

Quick commerce on Qurable

  • Rappi
Read the Soy Rappi case

Key takeaways

  1. Courier and driver churn is a cost that a loyalty program can reduce.
  2. It works when it rewards consistency and offers perks curated for the partner's daily life.
  3. Rappi's Soy Rappi connected more than 170,000 couriers across 100 cities in Mexico.

Why it's different

Retaining the people who deliver isn't retaining the people who buy.

Service partners don't shop: they work. A discount catalog designed for customers doesn't change their decision to stay.

  • Churn is the cost

    Every courier or driver who leaves has to be replaced. The program has to be measured against that churn, not against redemptions.

  • Reward consistency

    Tiers have to rise with behavior sustained over time, not with a one-off event.

  • Perks curated by profile

    Fuel, maintenance, insurance or mobile plans: what partners actually use depends on their profile.

  • Partners who fund the perk

    Brands that fit the partner's daily life join the program and fund its perks.

What to require

What the platform of a partner program has to handle.

Before you choose, ask the vendor to show each point with a large community in production.

RequirementWhat to look for
Do tiers recognize consistency?Rules on activity sustained over time, calculated on your own partner base.
Can they change without development?Points, tiers and missions editable from the console.
Is the marketplace curated by profile?Different perks depending on each partner's real profile, not a single catalog.
Can partners join without their own development?Partners that publish perks and see their contribution, with each campaign closed from the console.
Does it support a community of hundreds of thousands?A case with more than a hundred thousand active partners across many cities.
How long does it take to launch?An MVP in production in weeks or a few months, to measure before scaling.

The Soy Rappi case

Qurable on two fronts: technology and the partner model.

Rappi wanted a loyalty program for its couriers. Qurable built the partner module and helped bring partner brands on board.

  • Technology

    Partner module

    A rewards marketplace curated by profile and a points and tier system to recognize the most active couriers.

    Reach
    More than 170,000 couriers in 100 cities in Mexico.
    Read the case

  • Model

    Everyday partners

    Fuel, repair shops, phone insurance, gyms, food and mobile plans, added to the program.

    Qurable's role
    Beyond the vendor role: building the partner model.

  • Community

    A very particular profile

    A young, dynamic community with needs that tools designed for customers don't cover.

    Lesson
    The perk has to reflect the partner's daily life.

With Qurable

Your partner program, with perks people use.

Qurable recognizes each partner, raises their tier for consistency and shows them partner perks curated for their profile.

  • Points, tiers and missions

    Rules on sustained activity, editable from Qurable Manager.

    See the points program

  • Rewards marketplace

    Partner perks based on each partner's profile, with each partner's contribution recorded.

    See loyalty coalitions

  • Engagement journeys

    Messages and missions triggered by the partner's activity, over WhatsApp, push and email.

    See AI Engagement Journeys

  • One profile per partner

    Identifiers, activity, tier and consents in one profile.

    See member data

FAQ

What people ask at delivery and mobility apps.

For operations, community and product teams that manage service partners.

It's a program that rewards couriers for sustained activity, with points, tiers and perks curated for their daily lives, such as fuel, maintenance or insurance. Its goal is to reduce churn, not to sell more.

Service partners don't shop: they deliver the service. So the program rewards consistency, and the perks come from partners that fit their work, not from a catalog designed for consumers.

The ones that reflect their daily lives: fuel, repair shops, phone insurance, gyms, food and mobile plans were the partner categories in Soy Rappi.

Rappi built Soy Rappi with Qurable, the loyalty program for its couriers, which connected more than 170,000 couriers across 100 cities in Mexico.

Partners publish their perks in the program, members discover them based on their profile and every contribution is recorded on the ledger. Each campaign is closed from Qurable Manager.

A pilot goes live in 1 to 3 months, with Qurable's team, to measure the effect on churn before scaling.

Last reviewed

Further reading

The Soy Rappi case and the pieces of the program.

Do you manage a community of couriers or drivers?

In a 45-minute technical session we show you how Qurable would build your partner program, with the Soy Rappi case as a reference.

Read the documentation