Loyalty platform in Peru: banks, wallets, and payments
Resources · Country
A loyalty platform for Peru decides the reward inside the card or wallet payment, tracks the liability in soles, and complies with the new personal data regulation. Santander Perú gives cashback inside the card authorization with Qurable, in production.
- CardAt authorization
- WalletDigital payment
- Participating merchantCo-funds
One ledger
- BankFunds it
- CashbackSame payment
- SolesLiability in PEN
- PaymentDecides in ~150 ms
- LedgerRecords each contribution
- CloseReconciles with the bank
Key takeaways
- In Peru, rewards are increasingly decided inside the payment: with the bank’s card or a digital wallet.
- The program has to track the liability in soles and comply with the Law 29733 regulation, in force since March 2025.
- Santander Perú gives cashback inside the card authorization with Qurable, in production.
The options
Which loyalty program providers operate in Peru?
It depends on what the program has to do. A bank or a large company needs to decide the reward at payment, track the liability in soles, and connect to cards and wallets; an incentive program for sales teams or employees needs a rewards catalog. Here are the options and what to ask each one.
| Providers | What to ask them | |
|---|---|---|
| Enterprise platforms with customers in Peru | Qurable (Santander Perú) | Named customers in the country, rewards decided inside the authorization, and the liability in soles in real time |
| Global platforms operating in the region | Comarch, Open Loyalty, Antavo, Capillary, Talon.One | Who implements and supports from Peru, and which local processors, cards, and wallets they already integrate with |
| Loyalty modules in CRM suites | Salesforce Loyalty Management, SAP Emarsys | Whether the points ledger and the liability in soles are built in or have to be built |
| Incentive programs with a rewards catalog | Promotick and other incentive operators for customers, channels, and employees | Whether they decide the reward at payment or only manage redemption, and how they reconcile the cost of each reward |
| Points apps for merchants | Points or stamp apps for small businesses | Whether they support multiple brands, millions of customers, and the integrations a bank or a chain needs |
An indicative list, not a ranking, based on the provider types that come up most in searches and evaluations in Peru.
The Peruvian market
What a loyalty program has to handle in Peru.
In Peru, digital payments grew with wallets, and banks compete on card rewards. That shapes what to expect from the platform.
Card rewards
Banks compete with cashback, points, and discounts on their cards. The reward has to be decided inside the authorization, not on the statement.
Digital wallets
Yape and Plin made mobile payments mainstream. The program has to recognize the customer even when they don’t pay by card.
Merchants that co-fund
The bank and the participating merchant split the cost of the reward. The platform has to record each party’s contribution and calculate what each merchant owes.
New personal data regulation
The Law 29733 regulation, in force since March 2025, requires a data protection officer in some cases, incident records, and data portability.
Liability in soles
Every sol of cashback and every point issued is a cost finance has to explain. The liability has to be visible by currency and by campaign.
What to look for
The questions to ask when choosing a platform in Peru.
Before you choose, ask the vendor to show each point in production, with a bank or a company of similar scale.
| Requirement | What a good answer looks like |
|---|---|
| Does it decide the reward inside the authorization? | Cashback, points, or a discount in milliseconds, in the same payment, not in a later batch. |
| Does it connect to your processor and your wallets? | Real-time integration with the issuer processor, the POS, and checkout; the sale goes through if the platform doesn’t respond. |
| Does it record the bank’s and the merchant’s contributions? | Each party’s contribution by campaign, and what each merchant owes at every close. |
| Can you launch a campaign without development? | Rules, caps, and segments set up from the console, with approval before going live. |
| Does it show the liability in soles in real time? | Liability by currency, campaign, and expiration, without waiting for month-end. |
| How is a return reversed? | With an offsetting entry on the ledger, not by editing the balance. |
| Does it help you comply with the Law 29733 regulation? | Consent by purpose, a record of access and incidents, and an export of the customer’s data. |
| Does it have customers in production in Peru? | A bank or a company you can call, running the same type of program as yours. |
Customers in Peru
Santander Perú, cashback inside the payment.
Santander Perú gives its customers cashback in the same card payment, on Qurable.
Bank
Santander Perú
The processor sends the authorization for each purchase and Qurable decides the cashback inside it, in ~150 ms.
- Status
- In production.
Merchants
Co-funded campaigns
The bank and the participating merchant split the reward, and the ledger records each party’s contribution.
- Close
- Qurable calculates what’s owed; the bank collects it.
Finance
Reconciled with the bank
Every cashback lives on a double-entry ledger, with its source, its funder, and its reversal if the purchase is returned.
- Result
- Customers see it on the spot, not days later.
With Qurable
Your rewards program inside the payment.
Qurable decides the reward inside the card authorization, records the bank’s and the merchant’s contributions, and shows the liability in soles in real time.
Cashback at payment
Funded by the bank or co-funded with the merchant, decided in ~150 ms.
See cashback at paymentLoyalty at the POS and checkout
Points, cashback, or discounts on the card, at the register and at checkout.
See loyalty at paymentMerchants that co-fund
Each merchant proposes and funds its own rewards, with its contribution recorded.
See merchant-funded cashbackReal-time liability
A double-entry ledger with the liability by currency, campaign, and expiration.
See the points ledger
FAQ
What people ask about loyalty in Peru.
For marketing, loyalty, technology, and finance teams at Peruvian banks and companies.
There are enterprise platforms with customers in the country, such as Qurable; global platforms operating in the region; loyalty modules in CRM suites; incentive operators with a rewards catalog, such as Promotick; and points apps for merchants. A bank or a large company should look for one that decides the reward at payment.
Santander Perú gives cashback inside the card authorization with Qurable, in production, funded by the bank or co-funded with the merchant.
The issuer processor sends the authorization for each purchase and Qurable decides the cashback inside it, in ~150 ms. The ledger records the bank’s and the merchant’s contributions, and the bank reconciles against those movements.
Qurable connects to wallets and processors through a REST API and webhooks, and decides the reward from the transaction it receives. What data arrives with each payment depends on the integration with each wallet.
The regulation in force since March 2025 requires documented security measures, incident records and notification, a data protection officer when volume justifies it, and data portability. Qurable records consent, access, and changes, and is ISO 27001 certified.
The pilot goes live in 1 to 3 months, with an existing program or from scratch. Qurable’s own team runs the implementation.
Last reviewed
Further reading
Keep reading about your program in Peru.
Cashback at payment, programs for banks, and how to evaluate a platform.
- IndustryLoyalty for banks and fintechs
Rewards inside the authorization, reconciled with the bank.
- ModuleCashback at payment
Funded by the bank or co-funded with the merchant.
- ResourceMerchant-funded cashback
How the reward is split and collected.
- ResourceEnterprise loyalty in Latin America
What to look for to run a program across countries.
- CountryLoyalty in Chile
Partnerships, cards, and tiers.
Does your program run in Peru?
In a 45-minute technical session, we show you how Qurable would decide the reward inside your payment and track the liability in soles.