Signals on the future of customer engagement
Analysis and perspectives on loyalty, customer engagement and retention in LATAM.
Latest posts
Opinion · October 9, 2026 · 5 min Gamification: four questions your vendor should answer in a demo Before launching a wheel or a scratch card, four questions for your vendor: where the prize is recorded, what happens if the notice repeats, what the cap is and where the control group is. Read insight
Webinar · October 9, 2026 · 12 min Beyond the liter: how to grow a gas station loyalty program Webinar recap with Winclap: a growth model before media spend, the acquisition trilemma, personalized discounts and the three maturity stages of loyalty programs in oil & gas. Read insight
Opinion · October 8, 2026 · 7 min Trending H2 2026: what gains momentum for 2027 Seven loyalty trends already visible in the second half of 2026 that will shape 2027 plans: payments, AI, agents, cashback, coalitions, points liability and games. Read insight
Interview · October 6, 2026 · 8 min Having the data isn't enough: you have to use it at the right moment What customer engagement really means, why hyper-personalization is replacing audiences, and how AI agents are changing the relationship between brands and their customers. Read insight
Interview · October 6, 2026 · 2 min The last mile CRMs never connected Fernando Andrés, CRO of Qurable, on the last mile CRMs never bridged, and why Qurable proposes one category for customer engagement, loyalty and payments. Read insight
Interview · September 30, 2026 · 6 min Getting the core business right is no longer enough Rodolfo Finochietti, COO of Qurable, on why customer expectations keep rising beyond the core business, and how a company gets its operation ready for it. Read insight
Interview · September 3, 2026 · 3 min To understand a customer, you have to look beyond a single brand Mariana Fiorillo on what it means for a brand to think in ecosystems, and how a 360-degree customer view helps anticipate what each person needs next. Read insight
Loyalty · May 27, 2026 · 6 min American Express resets the standard AmEx invested $16.6 billion in rewards in 2024 — more than double what it collected in card fees. The logic isn't about points: it's about presence at every relevant consumer moment. And that resets the standard for financial engagement. Read insight
Loyalty · May 26, 2026 · 7 min The Real-Time Execution Gap: The Most Costly Gap in Loyalty Today 75% of companies prioritize real-time gratification. Only 16% execute it. The gap isn't about budget — it's about architecture. And the right architecture starts at the payment rail. Read insightLooking for real implementations?
Customer stories have their own section.
Want to see how this applies to your business?
We explore your case in 30 minutes. No commitment, just clarity.