[ 01 ]
Returns without a fix
A 16.9% return rate isn't just logistics — it's the signal of an identity that was never built. No right size, no preference history, no program that guarantees the fit. The return becomes inevitable and expensive.
Retail and Apparel Loyalty ProgramReturns are the problem. Loyalty is the answer.
With a 16.9% return rate in 2024, fashion retail needs programs that cut buying friction, embrace circular retail and build community. Omnichannel, and free of inconsistent pricing.
- 16.9% 2024 return rate fast casual fashion — accelerated in 2024
- +2.1× Active member frequency vs. customers without a loyalty program
- −22% Returns with VIP alterations in the highest-value segment
- +34% Omnichannel orders unified e-commerce + POS + app
Fashion, beauty and retail brands on Qurable
The core problem
Sky-high returns, broken channels, data that isn't yours.
Three symptoms of the same problem. Without a unified history, every visit resets the relationship and first-party data never gets built.
[ 02 ]
The paid media loop
Rising CAC, low retention and no first-party data. Every paid campaign restarts the relationship from zero. 70% of the digital budget is spent reacquiring customers who already bought — because no identity recognizes them.
[ 03 ]
Channels without identity
The same person becomes three different people across app, web and store. Without a unified account, recommendations stay generic, benefits don't travel with the customer and loyalty fragments into stamps no one redeems.
With Qurable
One identity: app, e-commerce and store
−22% returns with VIP alterations
2.1× frequency without generic discounts
First-party data instead of constant paid media
Untapped opportunities
From generic discounts to personalized relevance.
Three capabilities that turn visits into habit. Real frequency, first-party data and protected margin.
[ 01 ] Cart recovery
Abandoned carts come back — with the incentive that converts
68% fashion cart abandonment rate
- Detect purchase intent across app, web and in-store sessions
- Send the right incentive on the right channel — WhatsApp, push or email
- Personalize by category, size and preference history
- Every recovery strengthens the behavioral profile
[ 02 ] Omnichannel frequency
Store, app and e-commerce as a single program
+2.1× frequency in omnichannel members
- One account across e-commerce, app, social and POS
- Points that travel with the customer, not the channel
- Priority BOPIS and free alterations as service rewards
- Missions that connect the in-store visit to the digital purchase
[ 03 ] Circular economy
Returning or recycling becomes loyalty, not friction
75% of circular participants raise their frequency
- Credits for returning used garments — the return restarts the cycle
- Exchange and donation missions that build community
- Native circular program: no friction, no external logistics
- Turn every return into the start of the next purchase
How Qurable solves it
Qurable running fashion commerce intelligence in real time.
We unify app, e-commerce, social and POS into a single profile. The same Ana at the Palermo store and in the app on Saturday — with the same history, points and recommendations.
−22% returns for members with alterations
CDP · Unified Profile
LiveAppPOSWebInstagram
- Visits
- 18
- Segment
- Platinum
- Size
- M/38
- Style
- Casual chic
Identity confidence 97.2%
Priority BOPIS, free alterations at higher tiers and frictionless returns. The best reward is also operational — it cuts returns and lifts NPS for the most profitable segment.
+18% conversion mobile, via missions
BOPIS Engine · Auto
Active- BOPIS confirmed
Free alterationFit includedSkip the line
- [ 01 ] Order
Purchase placed in-app
Ana M. — Coat L/38
- [ 02 ] Order
Store pickup ready
No wait · BOPIS confirmed
- [ 03 ] Platinum
Omnichannel habit locked in
2.1× frequency reached
Mobile conversion via missions +18%
AI combines purchase history, style profile and browsing sessions to suggest the right product on the right channel — before the cart is ever abandoned.
+34% ticket in omnichannel transactions
Behavioral AI · Real-time
ScoringINTENT SCORE · Purchase probability · App
91%
Category: CoatsSize: MChannel: App
- [ 01 ] Ready
Recommendation ready
Wool coat M — $185
- [ 02 ] Sending
WhatsApp prepared
AI-personalized message
- [ 03 ] Projected
Expected result
+34% omnichannel ticket
Missions that bridge digital and physical, credits for circular retail and non-transactional engagement. 75% of challenge participants order above their usual ticket.
+2.1× frequency omnichannel, in active members
Circular Loyalty · Gamified
LiveACTIVE MISSION
Style Circle
3 / 5- Ana M. 1,840 xp
- Lucía F. 1,590 xp
- Sofía R. 1,240 xp
75% above average ticket +2.1×
ROI calculator
What is each return worth as a repurchase?
Enter your operating numbers and calculate the expected impact with Qurable over the next 12 months.
Your operation today
Customers with at least one purchase in 12 months
Monthly spend per active customer (USD)
% of customers who return within the year
Based on an average +27% retention lift with Qurable.
Platform monthly cost: USD 550. Results estimated over 12 months.
Calculation assumptions
- Current revenue: customers × average ticket × retention × 12 months.
- Retention with Qurable: +27% over today, capped at 92%.
- Platform cost: USD 550 per month.
- Payback: months of incremental revenue needed to cover one year of the platform.
- The conservative scenario takes half of each improvement in the expected scenario.
Projection with Qurable
12MEstimated uplift$829Kin annual revenue
- Current retention
- 32% → 41%
- Estimated payback
- 1 month
- Monthly cost
- USD 550
FAQ
What people ask in fashion and retail.
One profile per customer, perks by segment and points at checkout.
A program of points, tiers and exclusive perks that recognizes the customer in store and online, and personalizes what she receives by segment.
Yes. Qurable unifies channels into one 360 profile. There are e-commerce integrations already live with clients, such as Shopify, VTEX and Tiendanube.
Grupo Dabra runs TRIBU on Qurable: one program for Dexter, Moov and Stock Center, in store and online, which passed 1 million members in its first year.
Yes. Audiences are built on customer attributes and behavior, and tiers are calculated on your own customer base.
Yes. In Qurable's web and app checkout and in the e-commerce integrations already live, the customer can pay part with points and part with another method. Not at the POS.
Yes. Describe the campaign, the AI builds it on your catalog, you simulate it on the last 7 days of real data and approve it in Qurable Manager.
Related guides
All resources- IndustryMulti-brand loyalty
A multi-brand program recognizes the same customer across all of a group's brands.
- CountryLoyalty in Argentina
In Argentina, point value and spend-based rules must be adjustable without development work.
- FinanceBreakage
Expiration is a rule with a date; breakage is an estimate of what will never be redeemed.
No commitment · Personalized demo · Go-live in weeks
From occasional shopper to brand customer — built on first-party data.
We'll show you how Qurable turns your program into a platform for habit, frequency and community. Omnichannel, circular and premium. Go-live in weeks.