[ 01 ]
Identity confusion
Disconnected booking systems and inconsistent CRMs across app, contact center, and on-property terminals. The same guest shows up as three different people — and 27% of digital spend burns trying to reach them.
Airline and Travel Loyalty PlatformEvery stay and every flight can build relationship.
The edge is no longer the fare or the room. It is the relationship. Qurable turns every traveler touchpoint into a personalized experience that lifts preference, repeat bookings, and long-term value.
The environment draining your growth
- +35% CAC increase vs. 2022 — compounding pressure
- +4.5% CLV growth same period — the gap keeps widening
- 27% Wasted budget of digital spend — unattributed
- 9% Integrated brands of brands with truly unified media
The core problem
Broken identity. Disconnected journeys, drained budgets.
Three symptoms of the same problem. None can be solved without addressing the root: fragmented data, lost identity, wasted spend.
[ 02 ]
Budget drain
CAC grew +35% between 2022 and 2025. CLV barely moved 4.5% over the same period. Brands pay more to acquire each traveler without improving the relationship or building real retention.
[ 03 ]
Fragile loyalty
Guests switch brands after just 2.4 negative experiences. Traditional loyalty hands out discounts but builds neither preference nor real habit. Only 9% of brands have truly integrated media channels.
With Qurable
Unified identity: up to −23% CAC
Save ~USD 14 per customer
+63% retention after an incident
Up to 15–25% conversion on search recovery.
Hidden opportunities
Two cohorts are redefining the traveler lifecycle.
Untapped loyalty and the hybrid traveler as a CLV engine. Two segments with high potential and low penetration in today's loyalty programs.
[ 01 ] Gen Z · 14% of members
Gen Z: the loyalty still uncaptured
14% of current loyalty members
- Drive an outsized share of travel planning decisions
- Expect fluid, gamified mobile-first experiences
- Filter brands through sustainability and social impact
- Only 14% are captured in today's loyalty programs
[ 02 ] Bleisure · 50% plan to work
Bleisure: the hybrid traveler as a CLV engine
+1.7× incremental bleisure tickets
- Grew from 33% to 50% in just a few seasons
- Demands co-working, premium connectivity, and extended stays
- Generates 1.7× incremental tickets through extended stays
- The highest-CLV traveler still uncaptured in the market
AI applied to the guest cycle
How artificial intelligence closes the loyalty gap.
Three capabilities that act at the exact moment in the traveler journey — before the problem ever surfaces for the guest.
- [ 01 ]
Mega Micro Merchandising
Sell the exact room, the seat with the specific legroom. Propensity models surface the most relevant offer for every traveler at every funnel step.
+38% upgrade acceptance
- [ 02 ]
Proactive recovery
Anticipate delays and operational disruptions before the guest feels them. Proactive communication turns an incident into a loyalty moment.
+63% retention after incidents
- [ 03 ]
Unified identity
A single view of the guest across every booking, channel, and property. Native CDP that connects PMS, app, web, and contact center in real time.
−23% CAC with unified identity
How Qurable solves it
Qurable running hospitality intelligence in real time.
We unify every traveler touchpoint — OTA, direct booking, PMS, corporate channel — into one actionable profile, with no blind spots.
−23% CAC cost of acquisition
CDP · Unified Guest Profile
LiveOTAPMSDirectCorp
- Stays
- 23
- Segment
- Bleisure
- LTV
- $8,400
- Next trip
- Nov 24
Identity confidence 97.4%
Every travel behavior — bleisure, extended stays, upgrades — instantly triggers points, perks, and communications. The guest never has to wait.
+1.7× CLV bleisure traveler
Loyalty Engine · Real-time
LiveQURABLE LOYALTY
Marco Rivera
Platinum Bleisure · 12,450 pts
Next tier 2,550 pts
- Check-in completed +450 pts
- Bleisure detected Upgrade live
- Premium breakfast +120 pts
Predictive detection of at-risk bookings. Automated intervention with a personalized offer before the guest walks away or cancels.
15–25% revenue recovered
Recovery Engine · Automated
AlertCancellation risk 87%
- [ 01 ]
Signal detected
High rate · No upgrade · Prior complaint
- [ 02 ]
Offer generated
Suite + breakfast · −15% · Late checkout
- [ 03 ]
Intervention sent
Personalized WhatsApp · Direct CTA
Average recovery rate 21%
Gamified, social, and sustainable experiences that connect with the 86% of Gen Z untouched by traditional loyalty programs.
+63% Gen Z retention
Gen Z Engine · Social + Gamified
+63% retentionACTIVE QUEST
Sustainable Explorer
4 / 6- @sofia_travelsShared eco-hotel badge +200 xp
- @javi_nomadCompleted zero-plastic challenge +150 xp
- @luna.bUnlocked VIP rooftop access +300 xp
Retention vs traditional loyalty +63%
Traditional loyalty
Qurable
ROI calculator
What's the value of solving the loyalty problem?
Drop in your operating numbers and project the expected impact with Qurable over the next 12 months.
Your current operation
Travelers with at least one stay in 12 months
Spend per stay in USD
% of customers who return within the year
Based on +27% average retention lift with Qurable.
Monthly platform cost: USD 550. Results projected over 12 months.
Calculation assumptions
- Current revenue: customers × average ticket × retention × 12 months.
- Retention with Qurable: +27% over today, capped at 92%.
- Platform cost: USD 550 per month.
- Payback: months of incremental revenue needed to cover one year of the platform.
- The conservative scenario takes half of each improvement in the expected scenario.
Projection with Qurable
12MEstimated lift$850Kin annual revenue
- Current retention
- 35% → 44%
- Estimated payback
- 1 month
- Monthly cost
- USD 550
FAQ
What people ask in airlines.
Miles, partners, booking integration and liability control.
Miles or points with tiers, a partner network to earn and burn, real-time integration with the booking system and a ledger that shows miles liability at any moment.
Yes. SKY Airline's SKY Plus program runs on Qurable with real-time, two-way integration with Sabre.
SKY Airline runs its SKY Plus program on Qurable: points, missions, three tiers and more than 70 partnerships, with a real-time Sabre integration.
Members earn and redeem with partner merchants, and partners can buy miles to reward their own customers. Every contribution is recorded on the ledger, and each campaign is closed from Qurable Manager.
At SKY Plus: more than 1.7 million active members, 210,000 flights processed per month, 50,000 daily partner transactions and more than 70 partnerships.
With a double-entry ledger: real-time liability by currency and country, and expirations at 30, 60 and 90 days.
Related guides
All resources- CountryLoyalty in Chile
In Chile, a benefits program earns and burns across many brands: airlines, banks and retailers.
- ComparisonQurable vs Comarch
Comarch targets global, multibrand, multiregion programs; Qurable targets Latin America.
- FinanceCoalition economics
A coalition can share one currency or connect separate programs through an exchange rate.
No commitment · Tailored demo · Go-live in weeks
Ready to stop paying twice for the same guest?
We'll show you how Qurable unifies identity, rewards, and communication on a single platform for your property. No endless integrations. No silos. Go-live in weeks.