AI Decisioning
What it solves in your program.
The problems this module solves in loyalty and engagement programs for large and mid-size companies.
AI does not replace business rules: it works within them. It prioritizes, respects budgets and records every decision on the ledger. Your team sets the goal, and nothing goes live without its approval.
- 01Generic discounts that give away margin
- 02Static rules nobody updates
- 03Rewards decided after the payment
Capabilities
Capabilities ready to turn on.
What the module does without custom development, connected to the rest of the platform.
- Next-best-offer per customer and context
- Decision in ~150 ms inside the authorization
- Rules, priorities and budgets as limits for the AI
- AI agents via MCP to run the program
FAQ
What people ask about AI Decisioning.
How it decides, with what data and under what controls.
It's Qurable's decision engine: it picks each customer's reward in ~150 ms, inside the payment authorization, based on their profile, the purchase context and the rules and budget your team sets.
The member profile (identifiers, purchase and redemption history, tier and audiences), the purchase attributes sent by the integration (merchant, channel, amount) and each campaign's rules, priorities and budget.
No. It decides within your rules, caps, budgets and exclusion groups. Nothing that affects members goes live without human approval, and every decision keeps its trace: what came in, what matched and what was applied.
At the POS, in the processor or in the web and app checkout. The reward follows the payment cycle: it is authorized, captured and, if the purchase is reversed, reversed too.
The sale is never blocked: the payment goes through and points are credited when the service is back. Redeeming points does require a connection.
Through Qurable's MCP server, with the same rules, permissions and approvals as your team.
Platform
One module, the same platform.
Every module shares the same customer profile, the same rules and the same ledger. Start with one and add the rest when the business calls for it.
- [ 01 ]Agentic Data PlatformThe customer, known at the moment they pay.
- [ 02 ]Engagement & LoyaltyHabits, not discounts. Relationships, not transactions.
- [ 03 ]Engagement EcosystemMore brands, more value. Without operational complexity.
- [ 04 ]PaymentsThe benefit, active at the exact moment of payment.
- [ 05 ]Loyalty LedgerEvery point, with its origin, owner and expiration.
- ConceptCustomer EngagementThe next best action for every customer, on every channel.
- ConceptCashbackCashback, settled at the moment of payment.
Related guides
All resources- ConceptTransaction Intelligence
Transaction Intelligence acts while the payment is being authorized; transaction analytics explains payments that already closed.
- ConceptReal-time loyalty
Real time means earning, balance, rewards and events happen while the customer is buying, not in an overnight batch.
- GlossaryGlossary
Points, liability and breakage are different concepts: a unit of value, an obligation and an estimate of unredeemed points.
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Bring your data and we’ll run it live
An engineer and a loyalty specialist show you, with your own data, what Qurable would decide.